Updated Sonnhalter Plumbing Market Overview Now Available
Information on plumbing market codes, standards and certifications, key trade shows, industry associations, buying groups, training providers, top distributors, industry publications, blogs, online forums and more. At Sonnhalter, we pride ourselves on working only...
Marketing Minute: Using an Integrated Marketing Campaign
Running a successful marketing campaign requires a number of different tactics, not just one "silver bullet." Join Matt Sonnhalter for a Marketing Minute and learn how your company can get the most results out of your marketing efforts by using an integrated campaign....
How to Repurpose Content for Contractors
by Matt Sonnhalter, Vision Architect, Sonnhalter For those of you who might be looking for ways to generate more awareness and conversations, generating new content may not be your only option. It makes sense to use other social media outlets as a way to get your...
Sonnhalter Continues Support of Cuyahoga Community College With Annual Scholarship for School’s Construction Program
Agency’s fifth annual scholarship donation toward construction program adds to its longstanding relationship with trade professionals. CLEVELAND – April 2019 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial...
Pricing Challenge: Price Leaks
This post originally appeared on INSIGHT2PROFIT.com Welcome to INSIGHT2PROFIT’s 2019 Pricing Challenge! Each month we’ll discuss a common pricing challenge faced by businesses and provide some tips to help improve your profitability. First up, let’s talk about price...
Spring Clean Your Social Media
By Rosemarie Ascherl-Lenhard, PR Foreman Since the social media scene developed years ago, it’s become cluttered. There are accounts on all social platforms that sit, gathering dust for years. Do any of those accounts belong to you or your company? Thanks to Marie...
Incorporating Case Studies Into Your Marketing Plan
Join Matt Sonnhalter for a "Marketing Minute" and learn tips for incorporating case studies into your company's marketing plan. https://youtu.be/vHEEQgPuc_g To view other videos from Sonnhalter, visit our YouTube channel here and let us know if there's a B2T...
Updated Alternative Energy Market Overview Now Available
Information on the alternative energy market, from key trade shows and industry associations, to training providers, codes and standards, industry publications, online resources and more. At Sonnhalter, we pride ourselves on working only in the B2T, or...
Social Media: Does it Affect Marketing to the Professional Tradesman?
By Matt Sonnhalter, Vision Architect Are you trying to increase your exposure, traffic and leads? Are you trying to provide insights to contractors and generate leads? If so, social media should be part of your overall marketing program. Social media is a targeted way...
Blogs and Forums for the Professional Tradesman
There are around 505 million blogs in the world today and not all are created equal. So, how do you identify and communicate with the right blogs and forums to get in front of professional tradesmen? The first question to ask yourself is: are your products or services...