3 Technology Trends Transforming Manufacturing
Today we have a guest post from MAGNET (The Manufacturing and Growth Advocacy Network) organization that has a mission for helping manufacturers grow and compete in Northeast Ohio, especially the 98% of startup to medium-sized manufacturers that drive our economy....
Why Should You Use Social Media in New Business Development?
In the traditional sales model, we identify our prospects and then use several tactics to get in front of them, qualify them and ultimately sell them. But, what about all the other potential users of your product or service that you don’t know about? Yes, some of them...
Your Brand Is More Than Your Logo
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they "dig and find lots of data and then turn it into actionable insights." Here are their insights on the logo's...
Sonnhalter and Viega Honored with PRSA Rocks Award
Marketing communications firm wins silver award in the “feature article” category for its article on the subject of water quality. CLEVELAND – May 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO...
Updated Sonnhalter Plumbing Market Overview Now Available
Information on plumbing market codes, standards and certifications, key trade shows, industry associations, buying groups, training providers, top distributors, industry publications, blogs, online forums and more. At Sonnhalter, we pride ourselves on working only...
Marketing Minute: Using an Integrated Marketing Campaign
Running a successful marketing campaign requires a number of different tactics, not just one "silver bullet." Join Matt Sonnhalter for a Marketing Minute and learn how your company can get the most results out of your marketing efforts by using an integrated campaign....
How to Repurpose Content for Contractors
by Matt Sonnhalter, Vision Architect, Sonnhalter For those of you who might be looking for ways to generate more awareness and conversations, generating new content may not be your only option. It makes sense to use other social media outlets as a way to get your...
Sonnhalter Continues Support of Cuyahoga Community College With Annual Scholarship for School’s Construction Program
Agency’s fifth annual scholarship donation toward construction program adds to its longstanding relationship with trade professionals. CLEVELAND – April 2019 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial...
Pricing Challenge: Price Leaks
This post originally appeared on INSIGHT2PROFIT.com Welcome to INSIGHT2PROFIT’s 2019 Pricing Challenge! Each month we’ll discuss a common pricing challenge faced by businesses and provide some tips to help improve your profitability. First up, let’s talk about price...
Spring Clean Your Social Media
By Rosemarie Ascherl-Lenhard, PR Foreman Since the social media scene developed years ago, it’s become cluttered. There are accounts on all social platforms that sit, gathering dust for years. Do any of those accounts belong to you or your company? Thanks to Marie...