How the Trade Media is Adjusting to the “New Normal” of COVID-19: A Conversation with CFE Media
By Matt Sonnhalter, Vision Architect As we are all challenged with navigating our businesses through the realities of COVID-19, we’ve noticed that a number of the trade media have been nimble in responding to the “New Normal.” We had the opportunity to speak with...
Sonnhalter Partners with Habitat for Humanity for Eleventh Annual Sonnhalter Tool Drive
Donate extra inventory, demo models, tools and building materials that are no longer needed during the month of August to support Habitat for Humanity. CLEVELAND – July 2020 – Sonnhalter, a communications firm marketing to the professional tradesman in the...
Independence Day Reminds of U.S. Manufacturing
The Fourth of July is more than fireworks, parades, cookouts and a day off. It’s a day that we recognize our country’s independence. All of the red, white and blue that comes out for Independence Day brings U.S. manufacturing to mind. Did you know... Each dollar spent...
B-to-B Video is on the Rise: Are You Taking Advantage?
Does your company have a presence on YouTube? If not, consider these stats: 2 billion monthly active YouTube users 30 million daily active YouTube users 5 billion videos watched each day 500 hours of new videos are uploaded every minute 500 billion videos shared to...
How the Trade Media is Adjusting to the “New Normal” of COVID-19: A Conversation with SGC Horizon Media
By Matt Sonnhalter, Vision Architect As we are all challenged with navigating our businesses through the realities of COVID-19, we’ve noticed that a number of the trade media have been nimble in responding to the “New Normal.” We had the opportunity to speak with...
Let’s Improve Your Demonstration Skills
Each month, Alan Sipe, a contributing editor for Professional Distributor magazine, writes a sales skill article targeted to the independent business people who own and operate the various branded tool trucks you see parked at automotive repair shops everywhere....
10 Tips for Effective Social Media Practices in Reaching Today’s Tradesmen
Social media is constantly evolving and presenting new opportunities for reaching and engaging with your audience of professional tradesmen. You might be wondering if you're using your social media channels optimally? Or, would you be better served by switching to a...
Even During a Pandemic, Influencers in the Trades Build On: Part Three
By Andrew Poulsen, Content Engineer, Sonnhalter With the stress and anxiety of the COVID-19 pandemic constantly looming, finding silver linings throughout this situation isn’t always easy. But with millions stuck at home with their phones acting as their main source...
How the Trade Media is Adjusting to the “New Normal” of COVID-19: A Conversation with Mechanical-Hub
By Matt Sonnhalter, Vision Architect As we are all challenged with navigating our businesses through the realities of COVID-19, we’ve noticed that a number of the trade media have been nimble in responding to the “New Normal.” We had the opportunity to speak with...
How the Trade Media is Adjusting to the “New Normal” of COVID-19: A Conversation with Babcox Media
By Matt Sonnhalter, Vision Architect As we are all challenged with navigating our businesses through the realities of COVID-19, we’ve noticed that a number of the trade media have been nimble in responding to the “new normal.” We had the opportunity to speak with...