The State of SEO In Industrial Marketing
Today, most industrial marketers understand that their company’s website entails more than a nice-looking, professional site that is informative and responsive. SEO is an important component to generate traffic to your site and shouldn’t be neglected. SEO is a...
How to Use Content to Reach Contractors
By John Sonnhalter, Founder and Rainmaker Journeyman, Sonnhalter We all want to get our message in front of contractors. In order to get more mileage out of your content, you need to tie it to your strategy. We need to help contractors with solutions to their...
Sonnhalter Honored with Multiple PRSA Rocks Awards
Marketing firm wins gold award in “Brand and Reputation” category on behalf of Kapro Tools and bronze award in “Media Relations: Trade” category on behalf of Weldcote. CLEVELAND – December 2019 – Sonnhalter, a communications firm marketing to the professional...
Finding Common Ground within the “Millennial Mindset”
By Andrew Poulsen, Content Engineer, Sonnhalter “Millennial Mindset,” hosted by Walsh University faculty members Ron Scott and Amanda Gradisek, is a podcast that pairs Baby Boomers or Generation Xers with Millennials who work in a particular field and tries to find...
Matt Sonnhalter talks changes in the marketing industry
Sonnhalter’s Vision Architect, Matt Sonnhalter, was interviewed for Crain’s Cleveland Business’ regular “Source Lunch” to talk changes in the marketing industry, running a family business, and more! Read the article at Crain's Cleveland here. ...
Help Impact the Future of Manufacturing: 2020 Ohio Manufacturing Survey
Today we have a guest post from MAGNET (The Manufacturing and Growth Advocacy Network) organization that has a mission for helping manufacturers grow and compete in Northeast Ohio, especially the 98% of startup to medium-sized manufacturers that drive our economy....
Skills Gap Awareness: Are We Making Progress?
By Rosemarie Ascherl-Lenhard, PR Foreman It’s been a while since we talked about one of our hot buttons: the ongoing skills gap in manufacturing and the trades. It’s good to see that the topic is very much alive and getting continual, positive coverage in the media....
Marketing Minute: Trade Show Leads and Inquiries
When you return from a trade show, do you have a plan in place for handling the leads and inquiries that your company received? Join Matt Sonnhalter for this Marketing Minute. Learn several helpful strategies for handling all the leads you may have received while...
Are You Attending STAFDA in Nashville This Week?
Are you attending the STAFDA Show in Nashville this week? If so, check out our exclusive Insider’s Guide to Nashville and use this guide to help you get around the "Music City" during your free time. • Want to know where the locals like to eat barbecue and hot...
Getting the Most Out of Your Company’s Instagram Account (Part 2)
By Andrew Poulsen, Content Engineer, Sonnhalter Last summer, we published a blog that outlined some of the best practices for running an Instagram account for your company. Since then, Instagram has grown to be arguably the most useful social media tool for the...