2021 Trade Shows — Virtual or Hybrid?
by Matt Sonnhalter, Vision Architect Virtual or Hybrid? It’s the question all the industry trade shows targeting the professional tradesman are facing for 2021. 2020 was a rough year for industry trade shows, with a good chunk of them cancelling or postponing their...
2021 State of Marketing to Engineers …Top 5 Key Findings
by Matt Sonnhalter, Vision Architect GlobalSpec recently released their latest annual "State of Marketing to Engineers" Report. In addition to measuring the usage and success of various marketing tactics, this year’s report also includes specific questions about the...
5 Business Growth Strategies Used By Top U.S. Companies …
by Jeff Pugel, CEO and founder, Ignition ...And How You Can Use Them To Grow Your Business No matter what your company's specific goals are, the ultimate aim is always to achieve sustainable growth. Whether you want to increase your total number of customers, annual...
A Picture Is Now Worth Far More Than A Thousand Words
by Rosemarie Ascherl-Lenhard, PR Foreman Images make everything better. It's no secret that we are immersed in the "Age of Visual" culture, with cameras in everyone's back pocket and with more than 2.5 billion camera phones in use, photos are becoming the "universal...
Marketing Minute: Preparing for a 2021 Without In-Person Events
While we wait for the return of trade shows and other in-person events, join Matt Sonnhalter for a Marketing Minute to learn about some of the ways your company can utilize the latest digital technology to effectively reach your customers, distributors and employees...
Happy Holidays from the Sonnhalter Team
Whether in Cleveland, or on the North Pole, 2020 was the year the world recognized just how much we need our professional tradespeople to keep the lights on, the water running and the reindeer fed. We’ve all experienced major changes to our way of life, but Sonnhalter...
Ways to Make up for Cancelled Trade Shows and Missed Opportunities
by Lisa Michaels, guest columnist If your company has recently missed an opportunity due to a trade show cancellation or the postponement of another event, it can have a significant effect on your bottom line. This is especially true for manufacturers who market...
Sonnhalter Wins Multiple Silver Davey Awards
Sonnhalter wins Silver Davey Awards in the Print Campaign-B2B for Design/Print and Social Features-Best Community Building & Engagement for Social categories. CLEVELAND – December 2020 – Sonnhalter, a communications firm marketing to the professional tradesman in...
Pricing in a Volatile Market
This post originally appeared on INSIGHT2PROFIT.com. We are in unchartered waters of a global pandemic and macroeconomic uncertainty. In this environment, how should businesses adjust their strategies to best address the unpredictable market? Are price cuts – or...
Marketing Minute: Why Your Company Needs an Instagram Account
Over the past decade, we've watched Instagram transform from the "app with all the cool filters" to an essential marketing tool for companies marketing to the professional tradesman. Its video capabilities, poll/Q&A functions and other interactive features have...