Using CRM Data to Personalize Email Campaigns for Contractors

/alt: A blue icon for an email app with a white envelope, rendered in 3D. Guest Blog by Emma Jones Contractors face constant competition for attention. Companies that personalize email campaigns gain an edge. Research shows data-driven firms are more likely to acquire...
Day in the Life of a Sonnhalter Intern

Day in the Life of a Sonnhalter Intern

Photo by Julia M Cameron on Pexels.com By Taylor Morgan As Sonnhalter’s Summer 2025 PR intern, I am experiencing this internship in a different way than every intern before me. This past year, Sonnhalter closed the doors to their office space in Cleveland and went...

read more
What AI Means for the Future of Marketing and PR

What AI Means for the Future of Marketing and PR

Artificial intelligence (AI) is changing the marketing and public relations fields as we know it. Through functions such as learning, reasoning, problem-solving and understanding language, AI’s purpose is to mimic human intelligence. However, it is important to...

read more
State of the Trades Q2

State of the Trades Q2

BlueRecruit recently completed a Q2 2025 report highlighting key developments in the trades. This blog will dive into their findings, starting with two key takeaways:  What WE as a community are doing for the trades is working!  Immigration policy changes...

read more
Your Brand has a Voice. Use It.

Your Brand has a Voice. Use It.

Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post.  You read...

read more
Content Ideas for Social Media

Content Ideas for Social Media

Ever run out of ideas for your company’s social media? Managing your company's social media can sometimes lead to running out of ideas. You’re constantly looking for fresh content that resonates with your audience. To help you keep things interesting, we've rounded up...

read more
National Safety Month

National Safety Month

In the trades, safety is more than a checklist—it’s a mindset. As we recognize National Safety Month this June, it’s a chance to spotlight the importance of creating safe work environments for the professionals who keep our world running like plumbers, electricians,...

read more

Categories