Five Practical Tips to Promote Your Blog
You’ve spent time writing a great blog post, now what? With countless methods to promote your blog, simply hitting “publish” isn’t enough. Promoting your blog is just as important as writing it, especially if your audience includes busy contractors or distributors in...
Sonnhalter Wins PRSA Rocks Award
CLEVELAND – December 2025 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received a gold award in the “B2B Campaign” category at the 23rd Annual Public Relations Society of America’s (PRSA)...
Inside the Mind of Your Customer
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest...
Top Five Takeaways from This Year’s SEMA Show
Another incredible year at SEMA has wrapped, and as always, the show delivered innovation, car burnouts and more. If you didn’t catch our full video breakdown, here are the Top Five Takeaways. https://youtube.com/shorts/rPQ0pqtnme0
Why is Having a Consistent Brand Identity Important for Social Media?
Brand identity refers to different characteristics such as a brands story, personality, communication style and visual identity like logo choice, color pallet, imagery and typography. These visual elements, among many others, are used to curate how a brand is...
The Difference Between PR, Marketing and Advertising—And Why It Matters
The words public relations (PR), advertising and marketing are often grouped together—used synonymously by individuals both inside and outside of the broader communications industry. However, PR, marketing and advertising refer to vastly different practices, each of...
Using CRM Data to Personalize Email Campaigns for Contractors
/alt: A blue icon for an email app with a white envelope, rendered in 3D. Guest Blog by Emma Jones Contractors face constant competition for attention. Companies that personalize email campaigns gain an edge. Research shows data-driven firms are more likely to acquire...
Social Media Isn’t a Standalone Tactic
By Kylie Stanley, PR Technician It’s easy to see why social media feels like a go-to marketing move. It’s quick, it’s visual and it’s where everyone seems to be. But using social media alone without a bigger plan isn’t a marketing strategy. It’s just a tactic. A post...
Top Five Takeaways from NECA 2025
Matt Sonnhalter gives his top five takeaways from NECA 2025! Matt reveals show attendance, giveaways that packed a punch and how attendees could view sports on the tradeshow floor. Watch the full video below. https://youtube.com/shorts/RnAKeG1WAOA?feature=share
State of the Trades: Q3 2025
Wage Growth Surges for Skilled Trade Workers as Labor Market Softens This blog is based on the latest Q3-2025 report from BlueRecruit, revealing shifts in the skilled trades labor market. Two major insights define the quarter: Skilled trade wage growth is outpacing...