How to Discover Personal and Emotional Drivers for a B2B Audience
by ISURUS, guest blogger “The best thing about doing this is that I got to have coffee with my Dad in the barn every morning until he passed. Now I have that cup of coffee with my son and will as long as he stays involved.” This statement paints a clear and vibrant...
Importance of Digital Marketing in the Construction Industry
by Emma Jones, guest blogger Discover the sheer value of digital marketing in the construction industry, from leveraging automation to enhancing branding and more. While digital marketing holds different values for different industries, there are arguably no...
National Manufacturing Day Encourages the Next Generation
by Kylie Stanley, PR Technician Manufacturing Day takes place on the first Friday of every October and this year it’s October 7th. National Manufacturing Day helps show the reality of modern manufacturing careers by encouraging thousands of companies and educational...
13th Annual Sonnhalter Tool Drive Raises $41,500 Worth of Donations for Habitat for Humanity
CLEVELAND –September 2022 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a 13th year during its annual Sonnhalter Tool Drive, which...
Map Your Competitive Differentiation: What Can You Own?
by ISURUS, guest blogger Differentiating your product or brand boils down to two simple questions. 1) What are your customer’s needs and buying criteria? And, 2) which of these can your product/brand own? Most marketers and strategists do a good job on Step 1: They...
The Power of Video In The B2B Buyer’s Journey
by Kylie Stanley, Public Relations Technician According to recent research from Brightcove and Ascend2, 88% of B2B buyers have watched videos to learn about a company’s products or services in the last three months. Over the last couple of years, video content has...
Sonnhalter Partners with Habitat for Humanity for 13th Annual Sonnhalter Tool Drive
Donate extra inventory, demo models, tools and building materials that are no longer needed, during the month of August to support Habitat for Humanity. CLEVELAND – July 2022 – Sonnhalter, a communications firm marketing to the professional tradesman in the...
Common Industrial Marketing Challenges
by Emma Jones, guest blogger From populating email lists to leveraging automation, discover the most common industrial marketing challenges and how to overcome them. As the pandemic slowly recedes and the marketing world takes a breath of relief, the manufacturing...
Five Key Social Media Trends for 2022 – Part Five
By: Matt Sonnhalter, Vision Architect In this five-part series, we are taking a look at the 2022 social trends from Hootsuite. The final macro trend for 2022 is the customer care trend. The Customer Care Trend Social marketers rescue their brands from the customer...
Marketing Minute: Should Your Company Consider an Influencer Program?
Influencers are becoming increasingly popular among consumer brands, but have you thought about it for B2T (business-to-trades) companies? Join Matt Sonnhalter as he discusses the questions you should ask yourself before starting an influencer program. He outlines...