CLEVELAND – April 1, 2023 – Sonnhalter, a leading B2T communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has made the strategic decision to supplement its marketing offerings with plumbing, HVAC and electrical contracting services due to industry need and demand.
“After careful consideration we’ve made the decision to add plumbing, HVAC and electrical contracting services to our current business offerings, since there is a growing demand and potential for exponential growth,” said Matt Sonnhalter, vision architect, Sonnhalter Contracting.
“Our philosophy as a marketing firm was always ‘that we are not afraid to get our hands dirty,” explained Sonnhalter. “With more and more tradesmen retiring, the skills gap has become a more urgent crisis in the contracting arena. We feel Sonnhalter can do its part to address this need.”
Every day, the shortage in the skilled trades becomes more acute. Industry experts say the trades lost nearly a million skilled workers during the recession that have yet to be replaced, and as older workers retire, the crunch will get even tighter.
For more information on Sonnhalter’s contracting services, including plumbing, mechanical contracting, general contracting and electrical contracting, please contact: Matt Sonnhalter at firstname.lastname@example.org.
Just kidding… APRIL FOOLS!!!
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
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