How to Make Complex Ideas Simple
In marketing, we must take complex ideas and simplify them for our audiences. Sometimes it can be difficult in the midst of the chaos. Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market...
U.S. B2B digital advertising grew a whopping 32.5% in 2020 year-over-year…
By Matt Sonnhalter, Vision Architect Digital channels play an important role when it comes to advertising. I’m sure this is no surprise to most marketers given the pandemic the world has been facing the past 18 months. According to Emarketer, the forecast for this...
Marketing Budget’s Share of Company Revenues Almost Cut in Half From 2020
By: Matt Sonnhalter, Vision Architect Entering 2021, companies anticipated to have budget growth of more than 5% as they expected to have a swift recovery. A recent report from Gartner reveals that the share of company revenues allocated to marketing expense budgets...
Buyers’ Online Event Fatigue
By: Matt Sonnhalter, Vision Architect In 2020, companies and businesses turned to online events as an alternative to in-person events due to COVID-19. With those who previously held face-to-face events, 4 in 5 or 78% of people converted to online. Although online...
12th Annual Sonnhalter Tool Drive Raises $26,500 Worth of Donations for Habitat for Humanity
CLEVELAND –September 2021 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a 12th year during its annual Sonnhalter Tool Drive, which...
Top Deal Killers for B2B Buyers
by Matt Sonnhalter, Vision Architect Virtual selling will continue to be around after COVID-19. Over the past year, there has been a shift of moving things to be done virtually or remote. In a recent report, State of Sales, LinkedIn looked at the top deal killers for...
Influencer Marketing Continues to be a Hot Category for Marketers in 2021
by Kylie Stanley, Public Relations Technician Influencer marketing is one of the top forms of marketing, especially in 2021. With influencer marketing being in demand, marketers must use it to seek their target audience. In a recent report from Linqia, “State of...
Here’s What Types of B2B Content Works at Each Stage of the Funnel…
By: Matt Sonnhalter, Vision Architect After 2020, we can see a change in what types of content are most effective. In a recent report from Activate Marketing Services, they surveyed 72% of B2B tech marketers and demand gen decision-makers for a report on effective...
Sonnhalter Partners with Habitat for Humanity for 12th Annual Sonnhalter Tool Drive
CLEVELAND – July 2021 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Habitat for Humanity again for its Twelfth Annual Sonnhalter Tool Drive. In the past decade,...
How to Build a Manufacturer Representative Business Plan That Really Works
by Doug Walker, guest blogger Having a business plan is important for the success of any business. A business plan will help you to evaluate your goals and determine how you will set about achieving them. It will help you recognize where things are not going according...