Happy Holidays from the Sonnhalter Team!
Season’s greetings, from the Sonnhalter team! We are grateful for another successful year, and we couldn’t have done it without our wonderful clients, business partners and friends like you. The Sonnhalter team will be taking some time off over the holidays from...
The Manufacturing Skills Gap: What Is It and How to Solve It?
By: Kylie Stanley, PR Technician Certainly, you are aware that we are in the midst of a manufacturing skills gap. Currently within the industry, manufacturing jobs remain empty and companies are unable to find workers who have the knowledge. Not to mention, the...
SEO Tips for Industrial Companies in 2022
By Stella Russel, guest blogger Does the industry affect SEO? This is a fundamental question to answer because it may seem like SEO is universal, no matter what your website is about. While that is correct to some extent, there are also substantial SEO differences...
Sonnhalter Receives Largest Donation in 13 years for Its Habitat for Humanity Initiative
CLEVELAND – November 2022 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received more than $40,000 worth of donations from Supply Smart to benefit the Greater Cleveland Habitat for...
5 Ways Manufacturers Can Ramp up Marketing
by MAGNET (Manufacturing Advocacy & Growth Network) MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. You can visit MAGNET online...
How to Discover Personal and Emotional Drivers for a B2B Audience
by ISURUS, guest blogger “The best thing about doing this is that I got to have coffee with my Dad in the barn every morning until he passed. Now I have that cup of coffee with my son and will as long as he stays involved.” This statement paints a clear and vibrant...
Importance of Digital Marketing in the Construction Industry
by Emma Jones, guest blogger Discover the sheer value of digital marketing in the construction industry, from leveraging automation to enhancing branding and more. While digital marketing holds different values for different industries, there are arguably no...
National Manufacturing Day Encourages the Next Generation
by Kylie Stanley, PR Technician Manufacturing Day takes place on the first Friday of every October and this year it’s October 7th. National Manufacturing Day helps show the reality of modern manufacturing careers by encouraging thousands of companies and educational...
13th Annual Sonnhalter Tool Drive Raises $41,500 Worth of Donations for Habitat for Humanity
CLEVELAND –September 2022 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a 13th year during its annual Sonnhalter Tool Drive, which...
Map Your Competitive Differentiation: What Can You Own?
by ISURUS, guest blogger Differentiating your product or brand boils down to two simple questions. 1) What are your customer’s needs and buying criteria? And, 2) which of these can your product/brand own? Most marketers and strategists do a good job on Step 1: They...