Industrial Marketers Focus on Social Media
I’ve been saying for some time now that B-to-B marketers, and especially those in the industrial section, need to start embracing social media. Recently BtoB magazine hosted a Netmarketing breakfast in New York. Here are some nuggets from the meeting for you to ponder on:
Top 10 Posts for Marketing to the Professional Tradesmen
It’s always interesting to see which posts create the most interest. Here’s a list of my top 10 posts. They’re ranked in order of the amout of traffic they generated. Enjoy!
Leverage Your Presence on Social Media Sites
Are you taking advantage of the numerous sites out there that can drive traffic back to you? If your online presence is limited to things like banner ads and blogging, you’re missing out on some great social media marketing opportunities. Following is a link to 50 sites you may want to visit. Granted, they may not all be appplicable, but I’ll bet you’ll find plenty to keep you busy for a while.
5 Tips on How To Improve Your B-to-B Blog
Everyone is looking for ways to improve their blog so they can increase readership as well as engaging those who read your posts on a regular basis. Here are some tips I share with manufacturers who are trying to reach specific audiences like the professional tradesmen.
B-to-B Marketers Have Opportunities to Build Better Customer Relations Using Social Media
Why should B-to-B companies use Social media? Oliver Young from Forrester Research sums it up, “Marketers who embrace social media will outdistance competition, build community following and boost loyalty.” Is there a better time than now to start making that impression? People are still buying things, and with budgets being tight, decisions are often made on relationships.
Social Media 101: How to Get Started So You Can Reach the Professional Tradesmen
So, you’ve been reading about all this social media stuff…your friends have been talking about Facebook or Twitter, but you haven’t yet taken the plunge. Come on in, the water is fine. The longer you wait, the farther behind you’re going to be. Social media has made it to the mainstream which means businesses (you) need to get on board.
Two Ways You Can Get the Most Out of Your Blog Posts to B-to-B Marketers
Beyond those who have signed up for your blog and those that reach you through organic searches, here are two ways I drive people to my blog.
Why Your Sales Force Needs Social Media, and It’s Not What You Think.
Social media is always talked about in the context of being a marketing tool. While I agree that social plays a big role in marketing, it can also help in the selling cycle. No, I’m not saying that social media is going to sell anything. That’s not its purpose.
If You’re Going After Professional Tradesmen, Create a Facebook Page
For manufacturers who are targeting the professional tradesman, we think creating a Facebook page instead of a group is the better choice. Facebook pages let you connect directly without having to connect to a personal account if you create a group. Think of your Brand as a rock star who wants to stay connected to your fans.
Social Media Survey to Editors of Top Trade Publications is Very Enlightening
Many manufacturers are still skeptical about social media in a B-to-B arena. Since we deal with the professional trades, we know most of the editors very well and recently asked many of them to participate in a survey on social media. The majority of them are responsible for end user books that serve the likes of plumbers, electricians, HVACR contractors and mechanical contractors.