E-Mail: Still an Effective Method to Reach the Professional Tradesmen
All of us are getting inundated with e-mail, but studies show it’s still one of the best ways to reach out to people.
It does have its challenges with spam filters and and internal firewalls.But I’ve found that by using some of the techniques for writing blog posts have come in handy in writing e-mails.
So here are some tips on how to more effectively use this tool:
Follow Companies on LinkedIn: Keep Tabs on Your Competitors or Customers
LinkedIn has a new tool “Follow Company” which like it says lets you follow companies. What a great way to to get current activity levels at your customers or competitors. Learn what the latest competitive promo is or what the customers are talking about.
Can Social Media Results be Quantified?
That’s the $64,000 question. Marketers are split on whether social media will deliver measurability according to a recent study by Datran Media’s 4th Annual Marketing and Media Survey. 87% of those surveyed said that accurate online measurement was at least somewhat important for driving increased brand awareness, revenues or performance. Marketers Worldwide Who Believe Social Media Will Generate Quantifiable Results in 2010 (% of respondents)
80% of Visitors to Your Blog are First-Timers!
Those of us who have been blogging for sometime may be under the assumption that once someone finds our blog they become a groupie and read every one of our posts. Well here’s a wake up call. Would you believe that 80% of the people who come to your site are first-timers? This is true for most bloggers. Even the big boys like Jay Bear and Jason Falls have 65% plus who come to their sites for the first time.
B-to-B Marketers: 6 Tips to Drive Traffic to Your Blog
“Build it and they will come,” is not the answer to generate traffic to your agency’s blog. You must employ proactive tactics to create awareness and interest among prospective tradesmen. The more traffic that you can generate, from among your target audience, the more inbound new business leads that will follow.
The Changing World of the Plant Engineer – Part 2
For those of you who are targeting the plant engineering function, you should read a new study that was just released in April from Plant Engineering magazine, called, “The Changing World of the Plant Engineer.” From the study, you’ll gain insight on the changing role of the plant engineer, what they’re thinking about for 2010 and beyond. So next time you’re talking to a plant engineer, think about what’s on his mind.
The Changing World of the Plant Engineer – Part 1
For those of you who are targeting the plant engineering function, you should read a new study that was just released in April from Plant Engineering magazine, called, “The Changing World of the Plant Engineer.” From the study, you’ll gain insight on the changing role of the plant engineer, what they’re thinking about for 2010 and beyond. So next time you’re talking to a plant engineer, think about what’s on his mind.
Top 5 Things I’ve Learned About Social Media
We’re all trying to keep ahead of the curve, and social media is one way of doing that. Lots of people are afraid of social as if it’s something scary. I think the unknown plays a big part in the uncertainty. You can break social so why not dive in and try. The water is just fine.
I read a post recently by a friend of mine and fellow blogger Nicky Jameson,19 ways I’ve learned about social media, and it made me start to think about what I’ve learned and here are my 5 observations:
Social Media Isn’t A Stand-Alone Tactic
If you’re putting social in its own silo, you’re not going to have the impact you had hoped for. We need to realize that social media by itself really isn’t very useful if it’s not used in conjunction with other marketing tools. Integrated programs are the key to maximizing social media.
Why Your Brand Should Vie For Credibility In Social Media
Social media is continuing to expand its reach (an estimated 940 million people worldwide) and businesses and their brands should look to social media as a place to build their brand. Granted, a majority of the activity is on a personal level, but interactions involving information about products and services have increased significantly, according to a recent article in eMarketer.com as brands encourage word of mouth.