Podcast: Industry Interview with Jim Lucy-Electrical Market
I recently interviewed Jim Lucy, the Chief Editor of Electrical Wholesaling magazine on the state of the industry. Jim has been with Electrical Wholesaling for 28 years and has a good pulse on what’s happening in the industry. You can listen to the entire interview here.
Jack Keough, former Editor and Associate Publisher of Industrial Distribution Magazine gives us his outlook on 2010 from both the distributor and manufacturing view and where he thinks things are heading. Listen to the Podcast: [audio...
Jim Lucy, Chief Editor of Electrical Wholesaling Magazine gives us a sneak peek at their top 200 Distributors and shares his thoughts on the industry as a whole and where opportunities lie. Listen to the Podcast: [audio...
Critical Tactics to Consider When Sending Out E-mails
E-mails are still a good “go to” strategy whether you’re a B-to-B or B-to-C marketer. When going after the professional tradesmen or contractor, we have found that timing is probably one of the most critical components to a successful campaign.
E-mail Marketing: Is It Still a Viable Way to Reach the Professional Tradesman?
When looking at what marketing tools to use, you have to look at your target and find out how they like to receive info. For the contractor that’s on the go, e-mail is still a viable option.
In a recent survey by eMarketer.com, they found 70% would rather talk to their friends and family via e-mail as opposed to social sites.
6 Tips to Make Your Blog More Successful in Reaching the Professional Tradesmen
B-to-B marketers, to be successful in the world of blogging, you must truly be focused on your target market.
A blog should be central to your company’s social media strategy for new business. What fuels the engine to this strategy is good content.
White Paper: Overview of the Industrial/MRO Market
Sonnhalter is deeply involved with the professional tradesman. We recently completed an overview of the Industrial/MRO market. The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for 2010.
Distributor Survey Shows Online Training from Manufacturers Helps Them to Recommend and Sell More Products
If you’re a manufacturer who sells through a distribution channel, you need to think about training. A recent survey by BlueVolt indicates that distributors who are trained online recommend and sell more.
3 Tips for Using the Apple iPad to Reach Professional Tradesmen
The iPad has some great applications when it comes to calling on Contractors and Distributors alike. Its size for one and ease of use are the first two that come to mind. I have an iPhone and I sure wouldn’t want to watch a presentation on it and it has one of the bigger screens for the smart phones.
How a B-to-B Marketer Can Make Good Use Out of a Facebook Fan Page
Facebook fan pages are the current rage. That’s all well and good as long as you have purpose other than “everybody has one.” Just because you build it, it doesn’t mean they will come. You need to have a plan just like everything else!
I was reminded recently of that very fact when I read a post by Amy Porterfield, How to create a Facebook fan page editorial guide,in which she outlines both defining a purpose and a guide to developing editorial.