Social Media Marketing Continues to Grow: Great Way to Reach the Professional Tradesmen

by | Jun 17, 2010

Social media continues to grow to no one’s surprise, and both B-to-B and B-to-C are utilizing this medium at a higher rate than ever before.

Different industries are adopting social at different rates and many haven’t positioned it as one of their top priorities to reach their customers.

I recently read a post by Amy Porterfield from Social Media Examiner, 3 New Studies Prove Social Media Marketing Growth that has some interesting information, a lot of which can relate to those of us trying to reach the professional tradesmen.

Here are some highlights:

Small business doubles social media adoption – from 12 to 24%, and 20% are actively using social media as part of their business strategy.

  • 75% have a company page on a social networking site
  • 69% post status updates or articles of interest on social media sites
  • 57% build a network through a site such as LinkedIn
  • 54% monitor feedback about the business
  • 39% maintain a blog
  • 26% tweet about areas of expertise
  • 16% use Twitter as a service channel

Nearly 20% of marketing dollars will go to social over the next 5 years.

  • Currently businesses allocate approximately 6% to social
  • Next year, they expect to increase it to 10%
  • And 18% over the next 5 years

A top goal of marketers: Master social media.

  • Top challenge is to identify ROI
  • 72% of companies are planning social initiatives in 2010
  • Most initiatives will be done internally
  • When selecting a vendor for social media, they look for those who influence over a target market and have networks already established

So what are your thoughts? Does your company fit any of these profiles? What are you doing new in social for 2010?

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