White Paper: Overview of the HVAC Market
Our agency is deeply involved with the professional tradesmen. We recently completed an overview of the HVAC market. The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for 2010. Highlights include interviews with editors of the top two trade publications. Also included are association and buying group contacts, trade show/meetings, industry trends and media publications.
Social Media Marketing Continues to Grow: Great Way to Reach the Professional Tradesmen
Social media continues to grow to no one’s surprise, and both B-to-B and B-to-C are utilizing this medium at a higher rate than ever before. Different industries are adopting social at different rates and many haven’t positioned it as one of their top priorities to reach their customers.
LinkedIn Webinar: Best Practices to Get the Most out of this Networking Tool
The LinkedIn Webinar shows the ins and outs of LinkedIn for businesses. The Webinar shows manufacturers and marketers how to harness the power of this social media tool by teaching how to grow contacts, join groups and use it to promote your thought leadership and ultimately generate leads. If you are in sales, customer service or general management, LinkedIn knowledge is a must in the toolbox of business tools.
Manufacturers: 6 Tips On How to Hire Independent Reps
Many of the clients we represent go to market through independent reps, so I thought I’d have one of the leading ones give manufacturers some tips on how to hire one.
Bill Via, who is president of CSV Marketing, has been a long-time friend and represents some key lines in the Industrial /Construction markets. I’ve asked him to give his insight on how to hire a rep.
How to Engage the Professional Tradesmen on Twitter
I don’t know why people are afraid of Twitter. Most of the world suffers from ADD anyway and wants something short and to the point. Politicians use the 10 second sound bit all the time to grab our attention. Do you know why? Because it works! 10 seconds isn’t a lot of time so they give us one idea to think about.
Twitter is the ideal platform to state your case and engage your reader.
I recently interviewed Jack Keough, former Editor and Associate publisher of Industrial Distribution magazine. He’s given us some insight into the challenges both Distribution and Manufacturing face moving ahead in 2010.
Awareness of Twitter Has Exploded: Great Way to Reach the Professional Tradesmen
Contractors are busy people, and the 140-character message is just enough to peak their curiosity and have them click through to your message.
Twitter is one of the social media tools that can be used as a tool for your company’s social media marketing strategy to generate online traffic and a pipeline for new business leads. Over the past year, the leading traffic generator to my blog has been Twitter.
Georgia Foley, Executive Director of STAFDA, shares what’s happening in the industry and what STAFDA is doing about it.
White Paper: Overview of the Electrical Market
Sonnhalter is deeply involved with the professional tradesmen. We recently completed an overview of the Electrical market. The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for 2010.
Highlights include interviews with editors of the top two trade publications. Also included are association and buying group contacts, trade shows/meetings, industry trends and media implications.
Want to Find Out if Professional Tradesmen are Active with Social Media?
If you’re reading this blog, then it would be safe to say that you aren’t asking the “why” or “should” we be using social media. What you’re looking for are ways to answer the “where” and “how.”
Companies should follow, not lead their customers in the social media arena. I read a post recently from Jay Baer, one of social media’s thought leaders, Four Ways to Find Out if Your Customers are Active with Social Media, and I thought I’d share some of the highlights: