Critical Tactics to Consider When Sending Out E-mails
E-mails are still a good “go to” strategy whether you’re a B-to-B or B-to-C marketer. When going after the professional tradesmen or contractor, we have found that timing is probably one of the most critical components to a successful campaign.
E-mail Marketing: Is It Still a Viable Way to Reach the Professional Tradesman?
When looking at what marketing tools to use, you have to look at your target and find out how they like to receive info. For the contractor that’s on the go, e-mail is still a viable option.
In a recent survey by eMarketer.com, they found 70% would rather talk to their friends and family via e-mail as opposed to social sites.
6 Tips to Make Your Blog More Successful in Reaching the Professional Tradesmen
B-to-B marketers, to be successful in the world of blogging, you must truly be focused on your target market.
A blog should be central to your company’s social media strategy for new business. What fuels the engine to this strategy is good content.
White Paper: Overview of the Industrial/MRO Market
Sonnhalter is deeply involved with the professional tradesman. We recently completed an overview of the Industrial/MRO market. The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for 2010.
Distributor Survey Shows Online Training from Manufacturers Helps Them to Recommend and Sell More Products
If you’re a manufacturer who sells through a distribution channel, you need to think about training. A recent survey by BlueVolt indicates that distributors who are trained online recommend and sell more.
3 Tips for Using the Apple iPad to Reach Professional Tradesmen
The iPad has some great applications when it comes to calling on Contractors and Distributors alike. Its size for one and ease of use are the first two that come to mind. I have an iPhone and I sure wouldn’t want to watch a presentation on it and it has one of the bigger screens for the smart phones.
How a B-to-B Marketer Can Make Good Use Out of a Facebook Fan Page
Facebook fan pages are the current rage. That’s all well and good as long as you have purpose other than “everybody has one.” Just because you build it, it doesn’t mean they will come. You need to have a plan just like everything else!
I was reminded recently of that very fact when I read a post by Amy Porterfield, How to create a Facebook fan page editorial guide,in which she outlines both defining a purpose and a guide to developing editorial.
B-to-B Marketers are Finding LinkedIn a “Go-To” Source for Prospecting
I’ve been saying for some time now that the the most overlooked social media tool for the B-to-B market is LinkedIn. It makes sense to join groups on LinkedIn whether it’s buying groups like A-D or Netplus Alliance, or associations like STAFDA or AHMA. Take advantage and participate in the arenas you sell to and through.
5 Tips to Make Your B-to-B Blog Successful
If you want to be a serious blogger, there are some things you need to follow to be successful. It's not as easy as it might appear, and here are some tips I've learned over the last year in doing my blog. Be Committed - Committed to write 2 or 3 posts a week no...
B-to-B Marketers: When Should You Outsource Social Media?
For those of you who haven’t yet dove in to the social media arena, whether it’s because of fear of the unknown or the fear of it’s going to be too time consuming, I have some friendly advice.
I can’t force you to try it but I can tell you it won’t hurt and you can’t break anything. For those who are willing to to give it a try but are worried about the amount of time it will take I have some suggestions for you to consider.