Thanks To All That Supported the Habitat Tool Drive
Sonnhalter recently completed a local tool drive for Habitat for Humanity for the Cleveland area. Thanks to everyone’s generous support, we received more than $16,000 in tools and building supplies.
5 Ways to Use Content Marketing to Attract New Business
Content Marketing is an overarching term that involves the creation and sharing of content for the purpose of engaging your prospects. Manufacturers who are trying to reach the professional tradesmen would benefit by building your brand, increasing your recognition and having you become a thought leader in your industry.
White Paper: Overview of Plumbing Market
Sonnhalter is deeply involved with the professional tradesmen. We recently completed an overview of the Plumbing market. The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for the balance of 2010 and what to look for in 2011.
I caught up with Bob Mader, editor-in-chief of Contractor, Radiant Living and Green Mechanical Contracting magazines. Bob shared his thoughts on what the industry is doing for water conservation and what’s coming down the line that will affect us all. You can hear the interview here.
Manufacturers: 5 Tips to Make the Most out of Open House or Counter Days
If a contractor walks into a distributor’s open house event or counter days and meets someone representing you that is less than enthusiastic about being there or knowledgable about your products, wouldn’t you say you might have a problem?
Webinar: Increase Sales with Effective Lead Management
For those of you who constantly are trying to measure ROI on your Advertising/Marketing budgets, things fall short when you can’t say for sure what happened to all those leads you turned over to the sales force. We’re having a free webinar on September 14th at 2 PM EST and you can sign up here.
3 Basic Social Media Tips For All Local Home Improvement Contractors
Strapped for cash, many small contractors have had to resort to lower-cost business marketing ideas to bring in more work. Social Media Marketing has proved to be rather effective in helping some of these builders and handymen reach out to a new audience of Web savvy consumers; many of whom live locally and are in need of quality home improvement services.
6 Tips When Talking to the Media
Your knowledge about your business, your niche and your industry is a great asset to your company and that knowledge is often sought after by industry media. Interaction with the media benefits both parties. A reporter gains depth and substance to the piece they are working on and you and your company gain priceless publicity.
Bob Mader, Editor-in-chief of Contractor magazine, shares his thoughts on advances in water conservation technologies and what is on the horizon for all of us on water conservation and recycling.
Social Media: It’s Better to Give Than to Receive
We’ve all heard of this saying and most people at least try to follow that advice. In the social media world, this mantra is the rule not the exception. Many who jump into social media think of it as just another marketing tool and start SELLING right off the bat and can’t figure out why they aren’t getting anywhere.