What Are You Doing to Take Your Social Media Presence to the Next Level?
I recently read an article by Harrison Kratz that talked about communities and how most people are missing the boat when it comes to capitalizing on them and it made me start to think.
Are You Using Social Media to Drive Traffic to Your Blog?
Let’s face it, one of the reasons you have a blog is to get your message out to as many people you can who share the same interests. Doesn’t it make sense then to use other social media tools to drive people to your site and increase engagement? I recently read a guest post in ProBlogger by David Cowling, that outlines some great ways to capitalize on other social media outlets.Here are some highlights:
Why it’s Important to Have a Community Management Strategy
As we all dive into the social media scene, we find that most of us have several different audiences we’re trying to engage with. That’s why it’s important to assign a community manager to each of these important market segments. Community managers are the social media voices for their brands that fulfill multiple roles and therefore you need a strategy to keep things on track.
What Are You Doing to Grow Your Circle of Trust?
I just read a post by John Jantsch from Duct Tape Marketing that really hit home. He said, “Most organizations focus their attention on growing their customer base. The real focus should be on growing you circle of trust.”
Manufacturers: Are You Maximizing Your YouTube Presence?
If you’re a manufacturer and don’t have anything on YouTube, you’re missing a great opportunity. What better way to show a customer or prospect how to use your product, highlight features and benefits or even have a customer testimonial. Next to Google (who by the way owns YouTube), YouTube is the highest searched.
How Are You Generating Social Media Leads?
Hopefully one of your objectives for social media is to generate new business leads. Obviously one of the ways is to be more active. Whether it’s Twitter, Facebook, LinkedIn or your blog, you need to be visIble and active in order to create followers. Social Media explorer shared some interesting stats on new research that bigger may be better. Here are some highlights:
Do You Put the Cart Before the Horse in Your Social Media Strategy?
I still am amazed that marketing executives especially in larger companies (80% of companies with 100 plus employees) acknowledge that social media is a legit marketing tool, but yet fail to take the time to develop a strategy for it.
It’s like ready,fire, aim!
Manufacturers: How Are You Getting Closer to the Professional Tradesmen?
Beyond the normal marketing things you do, what are you doing to get closer to your customers and LISTEN to what their issues are? May I suggest a tradesmen council? You all have brand advocates out there, why not get them together a few times a year and get a better...
Manufacturers: How Are You Getting Closer to the Professional Tradesmen?
May I suggest a tradesmen council? You all have brand advocates out there, why not get them together a few times a year and get a better sense of what’s happening in their world and what keeps them up at night.
How Are You Developing Cost-Effective Social Media Strategies?
B-to-B and manufacturing companies alike face the same challenges when it comes to developing and implementing social media programs. They’re too busy taking care of business to make adequate plans, let alone implement them. Social media is a cost-effective addition to your marketing program and you should try to utilize it as much as possible.