Social Media: What Are You Afraid Of?

If you’re reading this, chances are you are somewhat active with social media. At least you’re testing the waters to see what’s out there. I find it laughable the excuses I hear for not wanting to participate from our customers, i.e. they don’t use it thinking social media is for young people.

If you’re still one of those that aren’t sure, please consider this:

  • Social media is here to stay. Facebook, for example, has added 100 million users in 9 months.
  • Social media can be measured. Marketing folks have got to love that.
  • Social media is relatively inexpensive. The biggest investment will be in time.

So here’s a challenge for those who might still be on the fence:

  • Step out of your comfort zone.
  • You need to try it – it won’t break!
  • If you make a mistake, the audience for the most part is understanding.
  • If you need help, there is plenty of it out there.
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  1. cpinkney


    Great summary for those (especially in the Hardware industry) who haven’t embraced on some level Social Media.

    As a Communications Major with family who are deeply involved in the hardware/retail industry (NRHA, Hardlines, etc), I am constantly dropping little hints to fully embrace it, where there can be really no failure. The most recent conference I attended hosted 200 (middle management to senior) management level people from big-box companies who WANTED to know how to run Social Media; I am baffled it hasn’t burrowed into their hopefully adaptive strategies.

    The industry of tradesmen, and hardware especially are fickle when it comes to really grabbing onto Social Media roots, however, it is developing, and something I am using as part of my research.

    Thanks for this, John!


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