4 Reasons Why B-to-B Email Newsletters Should be a Part of Your Marketing Plan for 2012
Are you using email newsletters to keep in touch with customers aand prospects? If not, you should be considering it. They are relatively easy to do especially if you do a blog.
Have You Used Social Media to Enhance Your Events?
Everybody does some sort of events in their businesses. Open houses, counter days, new product launches to name a few. Have you ever considered using social media to help create buzz?
Rachel Kerstetter Joins Sonnhalter as Public Relations Engineer
BEREA, Ohio – January 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, recently announced the appointment of Rachel Kerstetter as public relations engineer. As public relations engineer,...
What Are You Doing to Drive Traffic to Your Blog?
Your blog should be the centerpiece of your marketing efforts so it stands to reason that you need to promote as much traffic to it as you can. So here are some tips for you to consider.
Educating Tradesmen: What Are You Doing to Play it Forward?
One of the biggest issues all of us have is finding good people. People who know what they are doing and can help contribute to the bottom line. In my travels talking with both manufacturers and contractors, top on their list is finding good help. One contractor told me recently finding work isn’t the problem, finding people to do it is!
5 Tips to Stay on Top of LinkedIn
If you’re not on LinkedIn you should be, and if you are, when was the last time you updated your page?
Did you set goals when you first went on, but as time has passed you kind of let it slip a little? You and 131 million of your possible friends are on this site. How many are you connected with?
Insider’s Guide to Chicago for AHR Expo
For those of you that are planning to attend the AHR Show later this month, we’ve enclosed a link to an Insider’s Guide to restaurants, bars and nightlife in the Windy City. We’ve asked some locals to give us some “GEMS” that might not be on the concierge’s list.
Market Overview: Alternative Energy Market
A lot of our clients know they need to get into the “green” arena but do not know how to approach it or how to bring value to the “green” market. Thus, the following is both an overview of the alternative energy industry (focusing on certain segments within the larger context) to be used as a means of educating, and a list of trends and issues to be used for planning for the types of products and services needed in the future.
Content Marketing: Key to Thought Leadership and Leads
Content is King for more than one reason. One of the reasons we want to put out good-quality content is to become the thought leader in our market segment. Content like white papers, fact sheets, case histories and webinars are just a few examples.
Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012
Content marketing expert and founder of the Content Marketing Institute, Joe Pulizzi will review the practice of content marketing and why it’s one of the fastest growing areas of marketing today. In this hour presentation, Joe will discuss eight initiatives that all marketers need to consider now when it comes to corporate storytelling and social media.