Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012
Content marketing expert and founder of the Content Marketing Institute, Joe Pulizzi will review the practice of content marketing and why it’s one of the fastest growing areas of marketing today. In this hour presentation, Joe will discuss eight initiatives that all marketers need to consider now when it comes to corporate storytelling and social media.
Why Are B-to-B Marketers So Reluctant To Embrace Social Media?
The B-to-C space has been using it successfully for the last 3-5 years. So why are B-to-B practitioners slow to adapt? I think it’s because they don’t know where to start. You should probably start by developing a strategy that is included in your overall marketing plans. If you use social media to help build better relationships with your customers, I think you’ll find that it can help with more than just brand building.
Top 10 Posts for 2011
It’s that time of year again where we review the Top 10 viewed posts on our blog. If you missed them, here’s a listing.
5 Ways to Make Sure Your Blog Gets Read
For those of us who do blog, we do it because in the big picture, it’s the hub of the marketing wheel and everything else we do should revolve around and integrate with the blog. So here are some quick tips that I’ve come up with since I started blogging three years ago that will help you gain readership and credibility.
How Are You Handling Customer Complaints?
I can’t believe that many marketers still ignore customers who are dissatisfied. Especially since most of the complaints make their way to social sites. Ignoring them won’t make the problem go away, and if the non-responsiveness continues, you may get a tweet with #FAIL attached to it and you’ll be part of an elite group (where you don’t want to be in) who have failed their customers. This is more of a problem for B-to-C companies than B-to-B, but none the less, you still shouldn’t ignore people.
Is Mobile Marketing the Best Way to Reach the Professional Tradesmen?
Yes, I know the stats are overwhelming that of all smartphones today, over 50% connect to the Internet that way, and by 2014, 90% will be using mobile as a main way of staying connected. But before you jump in right now, why don’t you ask the guy in charge of your web analytics to see how many people are coming to your site currently via a mobile browser.
Is your Website Optimized for Mobile Users?
Here are some facts we can’t ignore: according to Hubspot, mobile devices will be the number-one way we access the Internet by 2013. Comscore just released a white paper that shows in the U.S. right now almost 7% of Internet traffic is coming from non-computer devices with mobile phones leading the way.
Podcast: Why Online Training Gives You the Edge
Everyone is looking for ROI. Lisa explains the differences of why Manufacturers and Distributors use it and why their reasons are different. She also talks about the different ways to learn – Observations, Conferences, Classroom and Self-Study .
Sonnhalter to Hold Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012
Sonnhalter to Hold Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012 BEREA, Ohio – December 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Joe...
Service Firms that Generate Online Leads Grow Faster
Leads no matter where they come from are an important part of starting the sales cycle. I’m used to dealing with Manufacturers who make stuff and are trying to sell it and I thought they would have better success identifying online leads than service companies. Evidently that’s not the case.