Sonnhalter wins a silver award in “Trade Media Relations” category on behalf of NIBCO.
CLEVELAND – November 2024 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received a silver award in the “Trade Media Relations” category at the 22nd Annual Public Relations Society of America’s (PRSA) Cleveland Rocks Awards competition recognizing excellent communications programs and tactics.
Sonnhalter received the silver award in “Trade Media Relations” for NIBCO’s proactive media program that maximized its effort to increase knowledge of its products among end users, distributors and media.
Sonnhalter worked to develop a proactive, strategic media relations program to leverage the knowledge and expertise within NIBCO and take advantage of key opportunities to spread awareness about the company, its products and technologies, and its experts.
The Sonnhalter program included an editorial audit that identified and outlined potential editorial opportunities, a consistent press release program, ongoing media pitches to place bylined feature articles, technical articles, and case histories, pitching NIBCO experts as sources for trade editors’ round-up articles covering industry trends, issues and products and arranging one-on-one media meetings at key trade shows.
“We’re honored to receive this recognition from other public relations professionals and proud of the work we’ve done with NIBCO,” said Matt Sonnhalter, Vision Architect at Sonnhalter. “This award shows how a well-executed media relations strategy and how our collaboration with NIBCO is driving industry awareness and engagement.”
Annually, the PRSA-Cleveland Rocks Awards acknowledge Northeast Ohio’s outstanding communications programs, which incorporate research, planning, execution and evaluation. PRSA Cleveland Rocks Award winners demonstrate leadership in public relations and contribute to advancing the profession locally.
About NIBCO INC.
NIBCO INC. manufactures and distributes a full line of flow-control products and systems for applications in the residential, commercial, industrial, marine, irrigation and waterworks markets. NIBCO, a fifth-generation business with its headquarters in Elkhart, Ind., operates 15 manufacturing plants across the United States and around the world. Visit NIBCO.com for information on the complete line of NIBCO products.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
About PRSA
The Public Relations Society of America (PRSA) is the world’s largest organization for public relations professionals with nearly 32,000 professional and student members, and more than 100 Chapters nationwide. Serving nearly 300 members, the PRSA Greater Cleveland Chapter brings together public relations, communications and marketing practitioners throughout Northeast Ohio. Among the Chapter’s most important activities and duties is coordinating networking events and activities, developing and hosting professional development activities for members, serving as a resource for public relations students and providing recognition of excellence and best practices in all facets of the field of public relations. www.prsacleveland.org
# # #
Connect with Sonnhalter:
