Staying relevant to customers today has become much more complex. Traditional marketing and customer service, based on transactions, isn’t enough anymore. Customers want to pay less for faster, better service.
The new rules focus on content, commerce and community building, integrating online platforms with traditional marketing methods.
Manufacturers, manufacturer representatives and distributors have to integrate traditional systems of record (transaction-based) with systems of engagement (differentiated value-based) to stay competitive in their markets.
We caught up with Tom Gale who is President of Gale Media, a publisher of business information, research, software and market analytic tools that make wholesale distribution companies and their business partners run better for his thoughts on this important topic.
Tom’s company has two divisions: MDM Analytics, a 25-year-old industrial products market research firm, helps customers map markets and identify potential within existing accounts and new territories, customer segments and product categories. And Modern Distribution Management, which publishes industry news and research since 1967.
Listen to what Tom has to say. Great insights. Enjoy.
To Listen Click Here.
