Mobile Apps: Are You Thinking About Them to Reach the Professional Tradesmen?

Professional tradesman, for the most part, do more field work so they have a mobile office. And let’s face it, most manufacturer’s biggest challenge is how do I connect with them? The smartphone is coming more and more into play, so if your company doesn’t have an app, you may be missing an opportunity. According to Nielsen, as of the 3rd quarter of ’10 – 28% of mobile phones are smartphones with 41% of recent acquirers moving in that direction.


So what does that mean? It shows the trend is going strong for smartphones and we’d better be ready to capitalize on this tool. I know what you’re thinking, that most of the users are under the age of 35, and you would be correct. Isn’t that a targeted segment of the tradesman audience that you, as a manufacturer, are trying to come to grips with on how are you going to get your message to them? This would be one way to reach them. As a matter of a fact, the majority of smartphone users are under 45 years of age.

50 percent of Android owners are under the age of 35 – Apple has the most smartphone users under the age of 44.


I’m curious as to how many of you currently have a mobile App or are planning one in the near future?


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  1. Tim Robb

    Hi John. Good read as usual. We’ve been spending time recently looking at the app vs. mobile site strategy. I’ve noticed a doubling of traffic to our site over the last year via mobile. First it was all iPhone but now it’s 50/50 android too. So, the time for supporting these devices is now and we’ll be on board shortly with a dedicate mobile site or app.

    • tradesmeninsights

      Tim,I think you’re smart to move on this as it’s the trend of the future. I’ll be doing a post later this month about loyalty programs for mobile apps. Thanks for the comments and following me.

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