2010 Outlook: B-to-B Marketers Plan On Increasing Social Media Budgets

by | Dec 10, 2009

According to a recent survey by emarketer.com, B-to-B clients are going to increase their spending in the social media arena in 2010. It certainly makes sense that the ones who have tried various aspects of social must be getting some traction or they wouldn’t be spending more. It’s interesting to note that the 3 top areas they plan on increasing are web sites, e-mails and search. The three main reasons are:

  1. Thought leadership
  2. Lead generation
  3. Customer feedback

Change in Online Marketing Spending in 2010 According to US B2B Marketers, by Tactic  (% of respondents)

What are you planning for 2010?


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