According to a recent survey by emarketer.com, B-to-B clients are going to increase their spending in the social media arena in 2010. It certainly makes sense that the ones who have tried various aspects of social must be getting some traction or they wouldn’t be spending more. It’s interesting to note that the 3 top areas they plan on increasing are web sites, e-mails and search. The three main reasons are:
- Thought leadership
- Lead generation
- Customer feedback
What are you planning for 2010?