CLEVELAND – August 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Cleaning Technologies Group (CTG) as one of its newest clients.
Founded more than a century ago, Cleaning Technologies Group is the industry leader in parts cleaning equipment and ultrasonic cleaning equipment for a vast number of applications. CTG provides parts cleaning equipment of various designs, including rotary basket and conveyor machines, benchtop cleaning systems, ultrasonic cleaning components and robotic cleaning systems as both pre-engineered platform products and custom designed systems. The company is comprised of three divisions, Blackstone-NEY Ultrasonics, Ransohoff and CTG Asia.
“We at CTG proudly stand behind our expertise and processes, but we wanted to partner with an agency that could work with us to revamp our brand to increase our visibility in the industry,” said Dave Melton, marketing manager at Cleaning Technologies Group. “Sonnhalter possessed the industry experience to develop key marketing initiatives that will leverage our leadership and innovation in a way that’s both modern and cohesive.”
Together, Sonnhalter and Cleaning Technologies Group look to create an open-ended plan for marketing support that will cover a variety of services, including creative messaging, media planning and public relations.
“Cleaning Technologies Group is a company with a storied history, an expansive list of cutting-edge technologies and a footprint in nearly every industrial market,” said Matt Sonnhalter, vision architect at Sonnhalter. “We are excited to have the opportunity to work with them to further its presence as an industry leader and utilize new marketing tactics that are as up-to-date as the solutions it makes.”
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
About Cleaning Technologies Group, LLC
Cleaning Technologies Group is a global supplier of the most innovative industrial and precision cleaning technologies available today. The company is comprised of three divisions, Blackstone-NEY Ultrasonics, Ransohoff, and CTG Asia. Serving the medical, semiconductor, electronics, aerospace, automotive, off-road, and many other industrial markets, its team has process knowledge and capability to meet the specific needs and the experience required to help make an educated cleaning equipment purchase.