By Rachel Kerstetter, PR Architect, Sonnhalter We did the legwork to identify more than 20,000 vocational programs at schools all across the United States, so that you don’t have to. All you have to do is download it. But once you’ve downloaded the Excel spreadsheet,...
Fabtech Expo Recap
Rachel Kerstetter, PR Engineer, Sonnhalter I had the opportunity to attend the Fabtech Expo in Atlanta last week. It was my second year at the show and I am continually impressed by the immensity of this industry. The expo brought together more than 27,000 attendees...
Education, recruiting and the trades – a small step can make a big difference
Today we have a guest post from Candace Roulo, senior editor at Contractor magazine. Since I have been writing for CONTRACTOR magazine, I just had my six-year anniversary in September, education and recruiting in the trades are two issues that continue to be...
An Employer’s Back to School List
Guest Post Miles Free, Technical Director of the Precision Machined Products Association (PMPA), has been a contributor before to this audience and he and I share the same enthusiasm about giving young people other options than a 4-year college degree. The association...
Trust the Process
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. Why we...
The Importance of Data Analytics in Optimizing Manufacturing Operations
Alt-tag: Two women talking about optimizing manufacturing operations. The integration of data analytics is proving indispensable, particularly for manufacturers serving the construction, industrial, and manufacturing markets. This transformative approach enhances...
Why Have Marketing in Manufacturing?
Today we have a guest post from Andrea Olson. Industrial organizations rely heavily on a direct, distribution or dealer sales force for growth. Many of these companies have built themselves from the ground-up through street smarts, sweat, and hustle. With many sales...