by tradespeopleinsights | Jul 29, 2015 | Marketing Tips, Marketing Tools, Social Marketing
By John Sonnhalter, Rainmaker Journeyman at Sonnhalter
LinkedIn by far is the best tool for B-to-B users in my opinion. It’s easy to use and the networking options are almost limitless. I’ll assume most of you are on it, but when was the last time you refreshed it?
The 2015 Social Media industry report from Social Media Examiner said 88% of B-to-B companies use LinkedIn and 41% cite it was their most important platform.
Jeffrey Cohen from SocialmediaBtoB.com wrote an interesting article recently on ways you can refresh LinkedIn.
Here are some highlights:
- Review your company page – What, you don’t have one? Better get going on creating one. Keep it up to date with current news. Consider changing the images frequently during the year.
- Review results of posts – Track links that drive visitors to your blog or website so you can better understand what’s driving engagement.
- Add relevant showcase pages – Create topical pages of areas of interest to your customers. It’s a great way to segment your audiences and post content relevant to them.
- Employee lunch and learn – While we can’t force folks to promote the company, we can certainly encourage them to do so by buying them lunch to explain why and show them what they could do would be helpful. By providing them a standard 2 or 3 sentence description of the company, it will help search results for the company as well.
- Create a Slideshare deck for employee profiles – create a short deck describing your company. Your employees can add it to their profiles.
If you like this post, you may want to read:
LinkedIn Still Top Performer for B-to-B
How to use LinkedIn to Promote your Innovative Company
What are you Doing to Grow your LinkedIn Connections?
by tradespeopleinsights | Jul 28, 2015 | Marketing Tips, Social Marketing, Traditional Marketing
By John Sonnhalter, Rainmaker Journeyman at Sonnhalter
Landing pages are microsites where prospects go when they click-through a link.
Hopefully, as part of your strategy to move prospects along the selling cycle, you are using landing pages in order to deliver on what you promised. It’s also a great way to track responses and gather contact info. It could also be a way of losing a potential customer.
Here are some tips that might help results:
- Keep it simple – Deliver on what you promised to get them there in the first place.
- It’s not about you – How can you help them with a problem that got them there in the first place.
- This is not an ad – They’re not looking for a sales pitch, but answers to specific questions.
- Powerful content – Keep it relevant. Don’t focus on key words. Instead, make what you say useful and valuable.
Landing pages focus the visitor on the next step in the process.
All too often, folks want to talk about 5 different things and give them additional links. It won’t work. Just ask yourself – why did they click on a call-to-action that got them here? Then deliver what you promised.
If you want to learn more, you might want to read:
Are you Using Landing Pages?
Product Landing Pages: Tips on How to Improve Performance
by Sonnhalter | Jul 22, 2015 | Insiders Guides
San Diego Insider’s Guide
Welcome to San Diego— also known as America’s Finest City! Here you’ll find the finest weather…the finest beaches…and the finest whatever else you’re looking for. We asked some of our San Diego friends for their recommendations on where to sample some of the local cuisine—and not just the Mexican dishes you’d expect in a border town. Here, there’s everything from steakhouses to seafood places to the best Asian food this side of the Pacific.
We put together a list of those secret locales that only the locals know about. After all, at Sonnhalter, we not only like to get our hands dirty…we like to get them sticky and salty too! When you’re not convening at the Convention Center, make sure you get out and about to see the city’s many sights—from the old mission to the historic Gaslamp Quarter. See why they call San Diego America’s Finest City!
by Sonnhalter | Jul 22, 2015 | Insiders Guides
San Antonio Insiders Guide
The city of San Antoni—Remember the Alamo! But don’t forget about everything else there is to see and do in San Antonio. The old mission/fortress in the center of town is the most visited site in Texas, but it’s not the only destination here. From the towering Tower of the Americas to the city’s famed River Walk, you’ll find plenty of entertainment options in tony San Antone.
For the upcoming trade show, we’ve put together the Sonnhalter Insider’s Guide to San Antonio. It’s our way of helping you cut through the clutter to find the city’s best restaurants, shows and sights. We asked some of our friends in the Lone Star state for their recommendations on the best places to sample some of the city’s cuisine—and not just its delicioso Tex-Mex. We wanted those secret locales that only the locals know about. Because at Sonnhalter, we not only like to get our hands dirty…we also like to get them greasy. So, when you’re not convening at the convention center during the show, make sure you get out and get a real taste of San Antonio.
by Sonnhalter | Jul 22, 2015 | Insiders Guides
Phoenix Insider’s Guide
The city of Phoenix—cultural center of the Valley of the Sun and well known for its “dry” heat. Incorporated as a city in 1881 when a few chuck wagons could still be found, today, food has taken a more permanent role. Phoenix has plenty to offer in terms of great restaurants—none of which are on wheels anymore. So, where does one begin? That’s where the Sonnhalter Insider’s Guide to Phoenix comes in. It’s our way of helping you find the city’s best restaurants, nightlife, the sights and of course, places to cool off.
We asked some of our Phoenix friends for their recommendations on the best places to sample some of the local cuisine—and not just the rattlesnake steak. We wanted those secret locales that only the locals know about. Because at Sonnhalter, we not only like to get our hands dirty…we like to get them greasy! When you’re not convening at the convention center, make sure you have a little fun in the Valley of the Sun.
by Sonnhalter | Jul 22, 2015 | Insiders Guides
New York City Insider’s Guide
Welcome to New York, New York (the city so nice they named it twice). Here in the Big Apple, you’ll find the biggest and best of everything. The catch is, there’s so much of everything, where do you start? Well, your friends at Sonnhalter are here to help. We’ve put together this Insider’s Guide to New York. We’ve cut through the clutter to let you know about where to go for a night on the town in the city that never sleeps.
We asked some of our Gotham friends for their recommendations on places native New Yorkers prefer. Those secret locales where the locals like to hang. Here, you’ll find everything from fine dining to fine deli. You see, at Sonnhalter, we not only like to get our hands dirty…we like to get them good and greasy too! You’ve made it here. So make sure you get out and enjoy the sights and sounds of Uptown, Downtown, all around the town. See why more than 50 million people visit New York, New York every year!
