B-to-B Marketers: Are You Using Storytelling to Engage Your Audience?
I think all of us in the business community get so involved in the day-to-day gring that all we’re worried about is “Just the Facts” and we’re losing opportunites to engage our customers or potentials in a conversation.
How Do You Motivate Your B-to-B Prospects?
We live in a 10 second sound bite world where everything needs to be done NOW. If we take that attitude, especially in sales, new customers are going to be hard to come by. People buy from those they know, like and trust. That’s not an overnight thing in most cases. Patience truly is a virtue when it comes to selling.
Does Your Company Have a Social Media Plan?
Does your company have a social media strategy for your social media efforts? Most companies have jumped on the bandwagon but appear to be shooting from the hip with no strategy or measurements in place.
Tips on How Manufacturing Can Utilize Social Media
Manufacturers should get on the bandwagon and start using social media.You can be afraid of it and then you’re missing lots of opportunities to get tell your story and generate interest in your company and what you do.
Manufacturers – Do you Have These Five Essential Website Elements?
With all the marketing activities we are all doing today we sometimes forget to review some of the old standbys like your website to make sure its’ current
Are You Using LinkedIn For New Business Development?
LinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter.
Insights on How Manufacturing Can Have a Competitive Edge
Author Bio: Eric works as a distribution manager at EJOT UK providing high tension custom fasteners to the aerospace and defense market. EJOT’s global distribution network makes it one of the largest fastener suppliers based in Europe.
How to Stay Ahead of the Game in the Fastener World
The volatile and unpredictable economy we live in today has wreaked havoc not only for consumers but also for businesses and offices in all markets and industries. The global recession has brought about certain impacts and effects that have rattled businesses to their knees and has made business stability seem like an utter dream.
In the fastener manufacturing market, the level of competition is high and continues to escalate in rampant proportions. It looks as if new manufacturers and suppliers of fasteners are established every day. Unfortunately, the rates of consumers and prospective buyers looking for these materials and supplies have not significantly increased throughout the course of time. This has made the level of competition fiercer than ever.
So what do you do? In the mind of a true businessman, staying ahead of competitors are of paramount concern, one that should be above all else in your list of priorities as a business executive or owner. Staying ahead of the game in the world of fastener manufacturing and distribution is something one cannot simply plan overnight even for the versed and experienced owner or director. To stay ahead and ensure that traffic flows come your way, meticulously planning and perfectly executing the plan is of key essence, and can make or break your business.
For people who know little or have no familiarity or knowledge at all regarding the market or industry of manufacturing fasteners, you won’t likely think of the difficulty owners face when competing with each other. Making sure your business is always competitively operating in multinational markets is also very difficult with lots of variables outside of your control. With the ubiquity of outsourcing and the access of global resources in today’s modern day and age, the manufacturing world is actually in a consistent struggle with rivals.
Here are tips and guidelines on how you can add a competitive edge on your game in the vast and “dog-eat-dog” world of manufacturing, in this case manufacturing of fasteners.
First, lower the expenses of your business. In a simpler and more comprehensible context, if you can make the fasteners while consuming fewer funds for the same quality and quantity as compared with rivals, you’ll be able to provide more savings and discounts to your consumers and tilt the game to your advantage. Several of the most effective means of lowering expenditures involve tactics like outsourced manufacturing of the product, correctly forecasting to allow demand-based manufacturing, eliminating all delays in prefabricated parts and creating shared utilities. When provided with respective applicability to your facility, these techniques may yield a substantial benefit over competitors who opt not to play strategically.
Secondly understand the standards and demands of your clients. Avoid leaving any worries or doubts in your customer’s mind when they opt to work with you in the future. Meet your client’s needs and demands by rendering them with the fastener supplies they need quicker and cheaper as compared with rivals.
Thirdly, find or create a unique selling point. These could be large brand awareness campaigns through supplying high profile events such as F1 cars, Prototype Aeroplanes or Extreme engineering designs. Brand awareness in a saturated market can be the difference between stagnated growth and true development of a business.
Are You Targeting Emails for Your Mobile Marketing?
Mobile is one of the fastest growing segments in the market. Does it make sense for you to use it to engage your customer base? Here are a few tips to think about if you’re considering using emails to go after your targets.
Here’s the Data: Why Manufacturing is the Right Career Choice
I’ve always beed a big supporter of promoting manufacturing and tradesmen jobs.I recently came across a post from a client of ours PMPA( Precision Machined Products Association). Miles Free their Director of Industry Research and Technology write their blog Speaking of Precision and I wanted to share his post
Have You Drawn a Line in the Sand Yet?
The reality is you can’t be all things to all people. Pick a side, draw a line in the sand. Your company will be better for it.
Content marketing over the last few years has become the big buzz word and is often associated with social media. While it can be used to foster social media relationships content marketing goes way beyond that. As a matter of a fact it defines who you are and what you stand for.