Are You Using LinkedIn to Drive Blog Traffic?
From a B-to-B perspective, I believe LinkedIn is probably one of the best and most underused tools in social media. Think about it. You normally link with people who have similar business interests. Why not let them know your thoughts on subjects using your blog content as one of those sources?
How Are You Keeping Your Social Media on Track?
As you get more invloved in social media you need ways to manage all your activities.Social media can and is time consuming and you really need a plan to help you manage your time and resources.
Dan Judge, President of NetPlus Alliance, shares his insights as to the benefits to both the distributor and manufacturer, and how to get the most out of this kind of partnership.
Want to Make Sure Your Blog Isn’t Read?
In the manufacturing arena where competition is fierce, some companies have turned to blogs as a way to increase brand awareness, become a thought leader in their space, increase their web traffic and generate leads. If you’re a regular reader of this blog, you know I keep preaching the importance of a blog in your overall marketing plan, but I also stress the commitment needed to do it right and accomplish all your objectives.
Are You Having Trouble Finding Time to Blog?
Time or the lack thereof, can influence the quality of not only content but also continuity of your post. We need to remember the reason why we’re doing a blog in the first place- generating exposure, thought leadership and potential customers.
Free Webinar for Manufacturers: Should a Blog Be a Part of Your Marketing Plan?
This webinar will help participants find out if a blog should be a part of their marketing plans and what all is involved in starting one.
Are You Using B-to-B Social Forums?
Social forums are an ideal ways for B-to-B companies to demonstrate their expertise and knowledge. Forums are intended for people to exchange ideas and gather info.There are several to choose from…Quora, HighTable and LinkedIn to name a few.
Do You Have a Plan for Your Social Media?
Most businesses social media plans fail because there isn’t a plan. Starting a Facebook account or blog with no plan on how they will react not only with each other but with the rest of your marketing plan is a disaster waiting to happen.
Relax…It’s Labor Day
Happy Labor Day! We need to take time to say thanks to all the tradesmen that we come into contact with on a regular basis. What would we do without the electricians, plumbers, HVAC professionals? How would our factories run smoothly without all the MRO professionals...
Rich Vurva, founding editor of Progressive Distributor, VP/Editorial Director and co-founder of the Industrial group of DBM and Editor/Publisher of Industrial Supply magazine, discusses distributor consolidation.