What Are Your Thoughts on Buying Groups and Trade Associations?
I recently came back from STAFDA which for those who don’t know is an association of Construction distributors and the manufacturers that sell into that market. What struck me at the trade show part of the event was it was obvious which manufacturers didn’t belong to a group
Staying relevant to customers today has become much more complex. Traditional marketing and customer service, based on transactions, isn’t enough anymore. Customers want to pay less for faster, better service. The new rules focus on content, commerce and community building, integrating online platforms with traditional marketing methods.
Are You Using Podcasts to Get to the Professional Tradesmen?
Podcasts are a very popular medium today and rightfully so. Podcasts can add another dimension to your audience as they can hear the voice behind the words
What Does 2013 Look Like For Your Business?
Now that the election is over, I’d like to see what you are anticipating 2013 to be like. I know a lot of you were waiting to see the election results, and they are what they are and we need to deal with the fiscal cliff, Obamacare and more.
Are You Communicating With Clients Effectively?
No matter what business we’re in we’re all in the communicating business. I think sometimes we get so caught up in the day to day that we forget some simple pointers.
What Are You Doing to Ensure Your Content Marketing is Selling for You?
Content Marketing is developing useful information to various questions a potential customer might have about your product or application. When someone goes to Google and types in a question, hopefully you already have an answer waiting on page 1 of the search results. If not, you’ll be missing a big opportunity.
What’s Your Plan for Lead Nurturing?
We spend money generating leads, but most of us do a poor job when it comes to leading them through the sales funnel since not all leads are ready to buy. I think we would all agree that if we had a process, chances are we would increase the number of leads that turn into new business.
Stop Pitching and Start Helping
It’s a pretty simple statement. It applies in our personal life as well as our business one. I was thinking about this statement, not only how it might relate to social media, but more importantly to everything we do.
What Are the Best Social Media Platforms for B-to-B Companies?
According to a recent post from B2B online marketing, LinkedIn, Blogging and Facebook are the top 3. This is according to a 2012 social media study of B2B marketers that were asked to choose the most important method they use for social media outreach.
We interviewed John Mesenbrink from Mechanical Hub about how contractors are using mobile in their daily routine.
He talks about opportunities for manufacturers and distributors to communicate to them using mobile and gives examples of those that are doing it right.