Why Do You Use Content Marketing – Do You Think it’s for Branding or for Selling?
You can’t turn around today and not hear the words “content marketing.” You would have thought that someone had discovered the holy grail! Content marketing isn’t anything new, it’s just called something else. There can be arguments for both I suppose, but I feel the primary role of content marketing is to position you to have an advantage and sell something!
Is Your Website Mobile Ready for the Professional Tradesmen?
The number of smartphones in use worldwide has now broken the 1 billion mark, according to Strategy Analytics. Only 15% of companies have a mobile optimized site even though Google estimates that there will be more Web traffic via mobile, than through PCs this year.
Manufacturers: Keyword Selection Tips to Help SEO
When developing new content whether it’s for your blog or website one of youe goals should be to capitalize as much as possible on maximizing your SEO. We all want to grab our fair share and by making a conscience effort to incorporate our key words in everything we do we’ll have a better chance.
What’s Your Lead Nurturing Strategy?
In the B to B world most sales are not immediate. The longer selling cylcles for most industrial/contractor purchases involve more than one person and selling cylces can go from months to years
Are you Using Database Strategies to Reach the Professional Tradesmen?
One of the biggest challenges for Manufacturers is trying to identify both their customers as well as potentials. It may seem strange to you that most Manufacturers who sell through various distribution channels don’t know who their ultimate customers are.
New Business Pitches: Do You Use Corporate Speak or Plain English?
Blah,Blah,Blah. Is this what people hear when you give your 30 second elevator pitch that explains why your firm is different? Recently I had to identify and vet potential web developers for several major projects for a client. After doing so and narrowing the field to four, we lined up a day for them to present themselves so we could evaluate them at the end of the day while everything was fresh in our minds.
Why Email Marketing is So Important in Lead Nurturing to Professional Tradesmen
We generate leads from more sources today than ever before. So is that the good news or the bad news? The key isn’t necessarily in the number of leads but the quality. So how do you determine and define them? At the end of the day all anyone cares about is the sale, right?
Book Review: eMarketing Strategies For The Complex Sale
Many manufacturers have capital goods that have long selling cycles. Most I think would welcome ways to pull buyers forward in the sales process via lead nurturing.
Sonnhalter and Osborn Honored with Silver Davey Awards
Cleveland-area agency earns awards for integrated marketing campaign and market-focused product guides. BEREA, Ohio – January 2013 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received two...
3 Tips to Help Your Social Media Break Through all the Clutter
So you finally got in the social media game and you’re trying to make your mark. With all the clutter and noise out there you need to differenciate yourself (branding) and engage your potential customers.Let’s work smart and not hard.