New Business Pitches: Do You Use Corporate Speak or Plain English?
Blah,Blah,Blah. Is this what people hear when you give your 30 second elevator pitch that explains why your firm is different? Recently I had to identify and vet potential web developers for several major projects for a client. After doing so and narrowing the field to four, we lined up a day for them to present themselves so we could evaluate them at the end of the day while everything was fresh in our minds.
Why Email Marketing is So Important in Lead Nurturing to Professional Tradesmen
We generate leads from more sources today than ever before. So is that the good news or the bad news? The key isn’t necessarily in the number of leads but the quality. So how do you determine and define them? At the end of the day all anyone cares about is the sale, right?
Book Review: eMarketing Strategies For The Complex Sale
Many manufacturers have capital goods that have long selling cycles. Most I think would welcome ways to pull buyers forward in the sales process via lead nurturing.
Sonnhalter and Osborn Honored with Silver Davey Awards
Cleveland-area agency earns awards for integrated marketing campaign and market-focused product guides. BEREA, Ohio – January 2013 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received two...
3 Tips to Help Your Social Media Break Through all the Clutter
So you finally got in the social media game and you’re trying to make your mark. With all the clutter and noise out there you need to differenciate yourself (branding) and engage your potential customers.Let’s work smart and not hard.
Top 10 Tradesmen Insights Post of 2012
Yeah I know I’m a little late out of the gate with these but I think some of theses are worth re reading and some of you might have missed them 1st time around.
Insider’s Guide to Dallas for the AHR Expo
For those of you who plan on attending the AHR Expo later this month in Dallas, we’ve created a guide to get you around the town during your free time and to entertain those important customers.
What are You Doing to Ensure Your Content is Being Read?
You may have some of the best content in the world, but if no one reads it, what’s the point? I recently read a post by HeidI Cohen, 13 ways to maximize content marketing effectiveness that got me to thinking about getting back to the basics and making the effort of writing posts to pay off.
Top 10 Content Marketing Ideas for 2013
Now that the holidays are behind us and we’re all getting back to reality, I thought I’d share some thoughts on what we’re going to do to create better content this year. I was inspired by an post my friend Joe Pulizzi wrote 42 Content Marketing Ideas for 2013. Thanks Joe for the inspiration!
From a Marketing Perspective, What Keeps You Up at Night?
I know we’re all faced with many challenges in our daily grind, but if you had to name just one thing that keeps nagging at you from a marketing angle, what would it be?