Are You Training Your “Non-Selling” Sales People?
When we think about sales training we all think about teaching our sales crew about the latest and greatest product we have and seeing how many we can sell. But these folks who we send out into the trenches each day aren’t are only salespeople. What about your non-selling sales people?
Are your Email Campaigns Successful?
Email is still a preferred marketing tool, especially in the B-to-B space. The key to success is having a plan to build relationships with your audience, whether they are existing customers or potentials.
White Paper: Plumbing Market Overview
Sonnhalter is deeply involved with the professional tradesmen. We recently completed an overview of the Plumbing market. The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for the balance of 2013 and what to look for in 2014.
Talent At the Core
In order to build the best team, take stock of who you have and what their talents are, then give them what they need to succeed. With the right people in place, finding ways to adapt to changing industries is possible.
Mobile Marketing to the Professional Tradesman – What are you Doing?
The professional trades are no different from normal consumers when it comes to using mobile. There have been a few recent articles about both time spent on mobile devices and what’s being used to open and read emails. Both are significant when it comes to reaching contractors with your messages.
As a B-to-B Marketer, Are You Missing Opportunities at Your Next Event?
When planning events, you must not lose sight that your brand needs to shine brightly. This is especially true when you’re doing an annual event. We all have our checklists of what was done last year and you repeat it again this year. While details and checklists are important, the how, when and where can make a difference on how the event is perceived. The unexpected can work too in your favor. You don’t have to reinvent the event, just add an unexpected sizzle to it.
Relax… It’s Labor Day
As your week winds down, pencil in the time on Monday to relax because it's Labor Day. Have a happy Labor Day! We need to take time to say thanks to all the tradesmen that we come into contact with on a regular basis. What would we do without the electricians,...
National Manufacturing Day – Are You Going to Take Advantage of it?
So October 4th is National Manufacturing Day and I ask the question, what are you going to do about it? The reason I ask is that I have yet to meet a manufacturer over the past several years who has not complained that there aren’t enough good people to hire for manufacturing jobs. Why not showcase in a positive light what you do?
What’s the Difference Between Lead Nurturing and Follow-Up Calls?
In my mind, not much. I think they both work together to move prospects through the sales funnel. Using a nurturing system, you can start to identify their needs. The key is to do follow-up in some manner.
Keep Moving Forward
Today we have a guest blog from Jennifer Murphy, the vice president and COO at NetPlus Alliance. Two years ago at the Industrial Supply Association Product Show and Conference, I was fortunate to attend one of the educational tracks hosted by a former Navy...