10 Steps to Ensure a Successful Interview or Podcast for Your Blog
I have found that interviewing industry leaders, either in a Q/A format, or better yet, interviewing them for a podcast, has proven to be very beneficial and useful for our audience. Here are some steps that I use that might be helpful.
Is Your B2B Blog Your Top Marketing Tool?
B2B prospects tend to be well on their way through the buying process before they even identify a company. Don’t you want to be one of those they contact? In the 3 years that I’ve been doing a blog, I’ve seen more and more interest and yes, business that has originated because of what folks read on my blog. In many cases, by the time they identified themselves, we’re already talking strategy and have won the business. It’s a nice position to be in.
STAFDA 2013 – Las Vegas Insider’s Guide
For those of you that are going to Las Vegas this weekend for the STAFDA Show, we put together an Insider’s Guide to Las Vegas by asking friends and business associates about gems in the city that you might not be aware of. It includes Restaurants, Nightlife, Events and more.
Is it Time for a Marketing Check-up?
As we start planning for 2014 ask yourself this question: When was the last time you took a hard look at where your marketing budget is going? B-to-B budgets, while on the mend from the last few years, are not growing at the same rate as the tasks we are being asked to do. We all are creatures of habit and tend to go and support things that we’ve used in the past and have been successful.
The Scary Side of Public Relations
Today Rosemarie and Rachel from our PR department are sharing some of the aspects of public relations that can be the scariest to clients. We find the realm of public relations to be fun, exciting and consistently fresh, but some areas of our field can be scary to our...
Latest Trends for a Successful Email Campaign
Recently, Christopher Hosford, the East Coast Bureau Chief for BtoB Magazine, held a virtual roundtable discussion with some industry leaders about the future of email and where it’s heading. Here are some highlights from my perspective:
How Are Your Marketing Efforts Impacting the Customer Experience?
Beyond doing a great job in advertising, PR, messaging and engagement, have you ever thought of the other side of the equation – the customer experience? Sometimes we can be our own worst enemies by focusing on getting the message out and the means by which we’re doing it makes sense to us, but have we asked our customers what they think?
Business Cards Still Matter in a Digital World
Today we have a post from PR Engineer Rachel Kerstetter sharing some thoughts on business cards. When I first started at Sonnhalter, the day that I was issued my own business cards was a good day. It was exciting to have new cards with my shiny new title, but a...
Do You Have a Mobile App? Are You Promoting It?
I think everyone realizes by now that mobile is the fastest growing segment of the business. While the biggest impact is on the retail markets, B-to-B usage continues to grow. So should you have an app? The answer to that is, will your app give value and help your targeted user with practical things? If yes, then you’d better get rolling.
Are You Optimizing Your Landing Pages?
Hopefully we all are using landing pages to both identify and segment new business leads. But are we just dumping content or are we using creative ways to cross sell, up sell to convert leads into sales? ioninteractive.com has a white paper that gives creative ways to maximize the use of landing pages to distribute your content marketing gems.