Tips on Making your Landing Pages Better
Hopefully, as part of your strategy to move prospects along the selling cycle, you are using landing pages in order to deliver on what you promised. It's also a great way to track responses. It could also be a way of losing a potential customer. Here are some tips...
Updated Electrical Market Overview
Sonnhalter is deeply involved with the professional tradesmen. We recently completed an updated overview of the Electrical market. The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for 2014. Highlights include ...
Distributor Strategy: What’s Yours?
In the B-to-B world that I live in, manufacturers have to balance their time and efforts when dealing with distribution, between the big boys like Grainger ($9.4 billion), Fastenal ($3.3 billion) and MSC ($678 million), and the independently owned small local distributors. Here are a few facts about the independent distributors (ISA) that you might not have known: They collectively represent about $153 billion in sales.
Manufacturers: Help Your Contractors Have Online Success
Many contractors have trouble navigating the digital scene. Here are some tips that can be forwarded on to them to help them get noticed and sell more of your stuff!
Photo Worthy: 6 Steps to Build Your Photo Content
By Rachel Kerstetter, PR Engineer Pictures are incredibly powerful marketing, PR and social media tools. Every single project that I work on for Sonnhalter’s clients involves some form of visual element… which is also one of my biggest challenges as a public relations...
3 Tips to Get More Out of Your Marketing Efforts
Since Marketing is being held more accountable it’s important to make sure the tactics you’re using are getting you the best bang for your buck.
Content Strategy: Do You Have One?
Your company has a strategy. Your sales force has a strategy. Your marketing department has a strategy. Why doesn’t your content have one?
Webinars are an Option for Continued Learning
If you’re interested in learning about a particular topic related to your profession, many publications, groups and associations offer webinars, or webcasts, for free or for a minimal charge, or they are included in association membership fees. Some may also be eligible for CEU credits.
Continuing Education and Training: Why it is Vital for You and Your Business’ Success
Businesses are constantly working to stay ahead of the latest trends, techniques, law changes, regulations and developments. In a world where technology is continuously evolving, there are more and more options for business professionals to stay up-to-date in this ever-changing environment.
B-to-B Marketers: Are you Using Referral Marketing as Part of Your Overall Strategy?
I don’t know about you, but referrals are a great source of leads and customers for us. It takes you down the sale funnel much more quickly if someone says something nice about you and recommends they talk with you.