Brand Differentiation is Critical. . .
In this guest post from our friends at Long & Short of It, they are dissecting the notion of your brand holding a certain identity that is different from most. They talk about six different reasons as to why your company should institute brand differentiation. I...
Sonnhalter Adds Plumbing-Heating-Cooling Contractors Association as New Client
CLEVELAND – June 2024 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces the Plumbing-Heating-Cooling Contractors—National Association (PHCC) as one of its newest clients and will be...
Manufacturing 101: Glossary of Machines, Processes and Parts
In this guest blog written by Catherine Williams, she compiles a glossary of terms and jargon commonly used in the field of manufacturing that might seem foreign to those who aren't within the profession. When going into this field, it's important to know these...
It’s National Safety Month!
By Kylie Stanley, PR Technician In the world of trades – from construction and manufacturing to plumbing and electrical work – safety isn’t just a priority, but a necessity. That’s why National Safety Month holds special significance for those who work with their...
Sonnhalter Welcomes its 2024 PR Intern, Sofia Zipparo
Hello everyone! My name is Sofia Zipparo, and I am currently going into my senior year at John Carroll University. I am majoring in communications with a concentration in integrated marketing, as well as completing a minor in business. I currently hold two board...
Mastering Social Media Timing: A Guide to Effective Posting
By: Kylie Stanley, PR Technician In the dynamic world of social media, timing plays a pivotal role in the success of your posts. Whether you're a business looking to engage customers or an individual aiming to grow your online presence, understanding when to post can...
The Future of Marketing
By: Kylie Stanley, PR Technician When you put hundreds of marketing professionals together, what do you get? Content Entrepreneur Expo (CEX)! CEX is the in-person event for serious content creators interested in building and growing their content-first businesses....
Mastering the Art of Strategic Planning
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. A...
Why Create Content Calendars?
By Kylie Stanley, PR Technician In the fast-paced world of social media, staying organized and strategic is crucial for success. With countless platforms to manage, diverse content to create, and an ever-changing digital landscape to navigate, it’s easy to feel...
The Power of Using YouTube
By Kylie Stanley, PR Technician In today’s digital age, where attention spans are shorter than ever and competition is fierce, companies must continually seek innovative ways to connect with their audience. YouTube is an online video platform and a powerhouse for...