What are you doing to build your “Proprietary Audience?
Companies need audiences to survive before they are customers. They first have to be part of an audience. As we all are focusing on creating content, it won’t mean much if you don’t have someone to read and react to it.
Manufacturers: What are you doing to improve the customer experience?
Today more than ever, customers are expecting, and in some cases demanding, a better customer experience. These type of experiences have to start in the C suite and trickle down. The Customer service department may be on the front line, but they can only mirror what management has in mind.
From MAGNET: How to Use LinkedIn to Promote Your Innovative Company
Each month we be feature a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player....
8 Tips on Generating High Quality B-to-B Leads
Let’s face it, in your world qualified leads are or should be the holy grail of marketing. According to a report by Marketing Sherpa 78% of B2B marketers biggest challenge is generating qualified leads
What part of selling is the “Human Factor?”
I know everyone is so focused on social media and content creation, but that’s only the beginning of the sales cycle. When people identify themselves, who makes the sale – the internet or a person? I’d say unless you’re selling a commodity or selling on price, there needs to be interaction with a person(s) along the way. In other words, the Human Factor takes over.
Jerks are going to be jerks: Do’s and Don’ts for dealing with jerks online
Rachel Kerstetter, PR Engineer, Sonnhalter Sometimes in life you encounter people who are jerks. As children, we were often told to ignore the jerks. As adults we find ways to cope with the jerks we encounter throughout our days. It’s a little more difficult for...
Are You Still Pitching or Are You Starting a Conversation?
I’m still amazed by the number of folks who are still trying to sell me something instead of trying to solve my problem. I think it’s because they are struggling with their story and finding the right voice to tell it on. The old school model of glad handling and feature benefit selling has gone by the wayside for the most part.
We All Have Something To Be Thankful For
As the Thanksgiving weekend approaches, I’d like to say thanks to the many friends and clients we’ve had the good fortune to come in contact with over the years. We’re all running in several different directions all the time, and this time of year we need to slow down a bit to appreciate the things around us.
How Are You Utilizing Training?
I don’t think any manufacturer out there would argue the importance of training. What manufacturer wouldn’t want to ensure their customers are trained properly on how to use their products or informed on their latest product offerings. Plus, training offers manufacturers a way to further differentiate themselves from competitors as well as continue to build their brand with their customers
Fabtech Expo Recap
Rachel Kerstetter, PR Engineer, Sonnhalter I had the opportunity to attend the Fabtech Expo in Atlanta last week. It was my second year at the show and I am continually impressed by the immensity of this industry. The expo brought together more than 27,000 attendees...