Email Lists: What are you doing to grow yours?
There are so many sources for gathering data from trade shows, PR and leads from advertising. We need to formulate a plan to separate them by market, industry or other criteria so specific targeted messages can be sent with a strong call to action.
From MAGNET: Sauder Woodworking and MAGNET Find A Way To Innovation
Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global...
Manufacturers: How’s your 2014 shaping up?
If you listen to the media, we all should be fat, dumb and happy since business is just rolling in and we can’t handle it. I know housing starts are at an all time high since 2008, road and bridge contracts are now being released, automotive production in this country is setting records and most industrial indicators for manufacturing are on an upward trend.
What’s stopping you from developing a content marketing strategy?
So what’s holding you back from writing down your content strategy? My guess is you’re not sure where to start. You know that the document doesn’t have to be complicated. It needs to cover some basic points for you and your team to focus on when creating content. It’s also good to share with the rest of the team so everyone is on the same page.
Takeaways from 2014 PRSA International Conference
Earlier this month I had the privilege of attending the 2014 PRSA International Conference in Washington D.C. For three days I was exposed to an incredible amount of expertise, knowledge and thought-provoking ideas, that left me motivated and energized when I returned to my office.
UPS B2B Purchasing Insights Very Enlightening
Industrial distribution was once dominated by family owned companies built on personal relationships. Things are changing and now suppliers (whether they are distributors or manufacturers) need to be not only aware of, but be a part of the online movement.
What’s a Customer’s Lifetime Value To You?
For all of us in sales, it’s all about now. Making this month’s/quarter’s numbers. While there’s nothing wrong with this, we all need to step back and look at the total value of a customer. We need to realize, that even though we got this sale, it doesn’t guarantee the next one.
4 Benefits of Being Partners with Your Agency
Scott Bessell, Idea Builder at Sonnhalter Over the years, I’ve watched the relationship trend between clients and agencies shift from a partnership level to a vendor level. I’ve seen it from both the client side and the agency side. Many times budgets force the terms...
Manufacturers: Do You Have a Loyalty Program?
We all want to capture more business, and the best source of that is from existing customers. If you were a retailer, it would be much simpler to develop a program. But if you’re a manufacturer who sells through distribution channels, your challenge is where do you put your efforts … at the distributor or end user? You’re between a rock and a hard place.
6 Things You Need to Know About Printing
By Robin Heike, Production Engineer, Sonnhalter Printing may only be “ink on paper” in a general sense, but when you’re printing collateral and other materials, you need quality printing. Here are a few things you need to know about printing for a quality final...