LinkedIn Still the Top Performer for B-to-B
I don’t know about you, but LinkedIn continues to be a top performer for me and my blog posts. The top referrer is search engines, but LinkedIn is a strong second and Twitter is third for getting the right eyes on my blog.
Sonnhalter Moves Offices to Historic Brownell Building in Downtown Cleveland
Business-to-Tradesman marketing communications firm moves from suburbs to 1320 Sumner Avenue in Cleveland. CLEVELAND – February 16, 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, moved...
Want a Way to Attract Young People? Try a Ride and Decide Job Shadowing Program.
For those of you who read my posts on a regular basis, you know I’m concerned about the long-term viability of all the trades because the older tradesmen are retiring at a far greater pace than young folks coming in. I recently read an article in Contractor Magazine that said that out of every 4 people who leave the trades, only one is entering the field.
Are You a Strategic or Tactical Thinker?
Strategic or Tactical which is more important? It takes both to ensure a comprehensive marketing program. Most of us have no problem doing tactics since we can list the tasks and check them off.
Strategic thinking is another matter. It really sets the tone from which the tactic are identified and then implemented.
Online Video Training Can Make Contractors Be More Productive
From a manufacturing point of view, it’s in your best interest to train contractors on the best way to install your product. It eliminates call backs and helps contractors sell more of your stuff. No surprise there, but with sales forces that are stretched thin, now they can only do so much training. Where do they focus their efforts – on the distributor’s sales force or on the end user?
What Will our B-to-B Marketing Responsibilities Look Like in 2 Years?
Marketing’s role over the last decade has been pretty simple. Focus on your brand and identify new potential sales. Granted, there have been several new tools and processes introduced to help us identify, track and communicate with potential new customers. But the ultimate end game was to differentiate your brand and help identify and create good leads for sales to follow-up on.
B2B Social Media Marketing: 5 Reasons Companies Skip Social Media And Why They’re Wrong
Social media marketing is becoming common across all types of industries, but some B2B companies are still hesitant to jump on the social media bandwagon. B2B companies have many reasons for believing they should not be on social media, but they are misinformed. Keep reading to find out why.
Email Marketing: Still a top performer
Do you know that the average office worker checks their email 30 times an hour? Can you imagine what the stats are for contractors out in the field?
Why PR Should be a Part of Your Content Marketing Strategy
Everyone today is so focused on Content Marketing that they may overlook an old standby, PR, that could help in getting that all-important content out there. Content marketing drives long-term thought leadership goals. PR can help you short-term to meeting these objectives.
Do you have a B-to-B Video Strategy?
Videos can be a powerful tool for any manufacturer, but they need to be done right. You need to have a video strategy before doing your first one. Don’t do them because your competitor is. Do them because what you have to say is relevant, timely and well done. Yes, people would like to be entertained a bit, but what they’re really looking for in our space is a solution to a problem.