Automate and ProMat: One Badge, Two Shows

by | Apr 1, 2015

By Rachel Kerstetter, PR Architect, Sonnhalter

I had the opportunity to attend Automate and ProMat in Chicago on behalf of two Sonnhalter clients (one at each show). A single badge got attendees and exhibitors into both shows, and the combined efforts of the automation and materials handling groups provided for a great event that included keynote presentations from Renee Niemi (director of Android and Chrome Global Business, Google for Work), John Mackey (co-founder and CEO of Whole Foods) and Steve Wozniak (co-founder of Apple, founder, chairman and CEO of Wheels of Zeus).


Automate is North America’s broadest automation event. Put on by the Association for Advancing Automation and its trade associations (the Robotic Industries Association and the Motion Control Association), Automate showcased the full spectrum of automation technologies and solutions, ranging from traditional industrial applications to cutting-edge new technology.

Via @NookInd

Via @NookInd

My travel to the show was delayed by a Chicago snow storm, but the snow didn’t keep anyone away. The media at Automate were busy seeing what’s new in the industry. Our client, Nook Industries, exhibited linear motion solutions including mechanical solutions that can replace hydraulic options, as well as integrated automation systems.

Timed well with March Madness, at several booths, attendees could play basketball against robotic arms. The precision and technology in this part of automation definitely fascinates me … and not just because a robot made me a chocolate chip cookie!



Automate takes place every two years and dates back to 1977. End users, OEMs, machine builders, distributors, buyers, researchers and students attended the show coming from more than 30 countries.

Right across the hall at McCormick Place, was ProMat.


ProMat is the largest expo for manufacturing and supply chain professionals in North America, showcasing the latest material handling and logistics equipment and technologies. More than 800 exhibitors displayed material handling equipment and systems, packaging and shipping equipment, inventory management and controlling technologies, dock/warehouse equipment and supplies, and many more supply chain management solutions.

The ProMat hall was bustling every time I entered. Product demonstrations reached to great heights and lengths, and the show itself offered education and networking opportunities on top of nearly every supply chain and logistics solution in one place.

Our client, UniCarriers Americas, exhibited its reliable brands of forklifts which provide for more uptime, great value of ownership and are backed by a best-in-class warranty.

Via UniCarriers Americas on Facebook

Via UniCarriers Americas on Facebook

ProMat also takes place every two years and is powered by the Material Handling Institute.

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