New Content Marketing Research for Manufacturing
A new study published by The Content Marketing Institute identifies tactics that are working for manufacturing. The B-to-B sector has always been known to be slightly behind the curve when compared to consumer goods, but the manufacturing side is even farther behind.
When is Enough Content Enough?
As marketers, we’re all trying to do more with less which begs the question, when is enough enough? Or should the question be quality vs. quantity? I’m of the opinion that good content is better than more content and that we should be focusing on where it’s being targeted.
Chris Ilcin Joins Sonnhalter as Account Superintendent
CLEVELAND – March 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the recent appointment of Chris Ilcin to account superintendent. In this role, Ilcin manages client...
Are you using SlideShare to Generate Leads from Tradesman?
SlideShare is probably the most overlooked social media tool. Close to 70 million visitors a month second only to YouTube is nothing to sneeze at. SlideShare was purchased by LinkedIn a few years ago which allows both platforms to work seamlessly together which is good news for you.
Are you Using Mobile to Share Your Content with Tradesman and Contractors?
What I find especially interesting is mobile is last on the list and social media is second. Do they think contractors are checking their Facebook or Twitter accounts during the work day to see what kind of info a manufacturer is promoting that day? I wonder if those content marketers really understand how and what might be useful to a contractor on a job site.
Why Should You Use Short Videos to Attract Professional Tradesman?
As a manufacturer, are you capitalizing on this powerful tool to disperse your message? You don’t need a “Hollywood” production. As a matter of a fact, the ones done on a mobile phone would do just fine. We’ve done “man on the street” interviews with contractors at will-call counters and on job sites asking their opinions on tools and other products.
For Your Lead Nurturing Programs – Where do you Find Good Content?
One of the biggest challenges B-to-B marketers face is developing/identifying content that can be used in e-newsletters, e-blasts or just plain emails as part of a nurturing program. I think a major stumbling block is that some think they need to produce all-original content themselves or have control of all the messaging. The whole point of a nurturing program is to engage potentials with RELEVANT and INTERESTING content.
Crisis Communication: If a crisis hits, do you have a plan?
Today we have a guest blog post from Nancy Valent of NMV Strategies on crisis communication. Your phone rings. It's a CNN reporter wanting to know why your facility had an explosion, which injured five of your employees. What is your response? Probably the first...
Are Independent Industrial Distributors Helping Amazon to Succeed?
The article is interesting because it not only affects distribution, but ultimately the manufacturers who supply them. From a distributor’s point of view, they are either scared to death of them or they think it’s a passing fancy and this too will go away.
Are Field Salesmen Dead?
I recently read an article in industrial Distribution Magazine by Justin Roff-Marsh that basically said that the industrial distributor field salesman, as we know it, is DOA. I don’t know what planet he was born on, but it wasn’t this one!