The Challenges of Being Seen, Heard and Read
Everyone is getting better at resisting all the interruption-driven ads and promotions. Your customers are taking control of what they want to read or look at.
4 Trades That Are Crucial to the Construction Industry
Whether you live in a small town or a large city, you rely on the construction industry to provide infrastructure. From large corporations to modest family households, the construction industry is responsible for creating buildings that shelter you. But while we may depend on this industry for many things, the industry itself relies on several specialized trades. Here are four of the trades that are vital to the field of construction.
Is Your Brand Humanized?
If you’re using social media, your objective is to connect with your target audience. In order to do that, you need to talk in non-business terms instead of connecting on a human level.
Do You Use Relationship Marketing When Trying to Reach Contractors?
I’ve always been a big believer in relationship selling. After all, we usually buy stuff from people we know, like and trust. Agree? So why not take that to another step in the selling process by using the same principles to your marketing efforts?
Why Forecasting and Budgeting are Vital to Success
Today, we have a guest blog from Emily Hunter on the importance of forecasting and budgeting when making smart financial and HR decisions in planning a successful business model.
Did Your Website Survive Mobilegeddon?
On April 21st, Google changed its search results algorithm. Sounds boring, right? Well the results of that change may impact your business more than you think.
Listen…Please
Think about the people you care about and like both in your personal life as well as your professional one. I bet one of the reasons you like them is because they take the time to listen.
Positioning: Have You Found Your Focus?
Last fall, Sonnhalter was recognized by HubSpot as an agency that “gets” positioning and has found its focus. It’s no secret that we’re known for our B2T marketing communication niche and that we really dig in and get our hands dirty. But the question we often get is: “Does B2T limit you?”
Are Your Employees Brand Ambassadors? Why Not?
Do your employees know where your products are used? Do they know the applications the parts they make make possible? Are they aware of the history and critical nature of your company? There are many simple, cost effective ways to increase productivity and morale by implementing a program that lets them know.
ISH 2015: The Biggest Tradeshow I’ve Ever Attended
I recently attended the ISH Show, a biennial show, which took place in Frankfurt, Germany in March. This was the first time I was able to attend this show and it sure did not disappoint. I guess the one word I would use to describe this show would be overwhelming!