Phoenix
Phoenix Insider's Guide The city of Phoenix—cultural center of the Valley of the Sun and well known for its “dry” heat. Incorporated as a city in 1881 when a few chuck wagons could still be found, today, food has taken a more permanent role. Phoenix has plenty to...
New York City
New York City Insider's Guide Welcome to New York, New York (the city so nice they named it twice). Here in the Big Apple, you’ll find the biggest and best of everything. The catch is, there’s so much of everything, where do you start? Well, your friends at Sonnhalter...
San Francisco
San Francisco Insider's Guide Welcome to San Francisco—the City by the Bay! S.F.O., cable cars, hilly streets and beautiful vistas—a great place to live— an even greater place to live it up. To help you find some of the city’s finest in dining and entertainment, we’ve...
Manufacturers: Are you Using Marketing Automation Tools?
We all know nurturing improves lead quality and moves them through the famous sales funnel. The problem is, most sales funnels aren’t simple straight lines.
Manufacturers: Are you Keeping up with Your Customers’ Expectations?
Are we living up to our customers expectations? As consumers, we know that through the improvements in technology that most of us want fast, cost-effective and personalized levels of experience. And most are getting it but at what cost?
Andrew Poulsen Joins Sonnhalter as Public Relations Technician
CLEVELAND – July 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the recent appointment of Andrew Poulsen to public relations technician. In this role, Poulsen develops content...
What is a creative brief?
Do you use a creative brief to guide your marketing plan? In the most recent Marketing Minute video from Sonnhalter, Matt explains what this useful marketing tool is and the 11 elements that Sonnhalter's creative briefs include. [youtube...
Customer Service: How Are You Handling Unhappy People?
Customer service departments are usually the place where traditional issues are handled. But when it comes to social media, most don’t know how to find complaints and have a process of responding in a timely manner.
Is Trust Part of Your Long-Term Marketing Strategy?
In today’s world, trust is a more important marketing asset than the product or service you’re trying to sell. Think about that for a minute. Would you buy something off of someone you don’t trust? Chances are, the answer is no.
Do you Participate in LinkedIn Groups? Why not?
LinkedIn certainly is the most popular social site for professionals with over 347 million people participating. Certainly there must be someone in that mix you’d like to talk to. It’s a great resource for product and industry knowledge, especially if you identify, join and participate in groups that share your same interests.