Did Your Website Survive Mobilegeddon?
On April 21st, Google changed its search results algorithm. Sounds boring, right? Well the results of that change may impact your business more than you think.
Listen…Please
Think about the people you care about and like both in your personal life as well as your professional one. I bet one of the reasons you like them is because they take the time to listen.
Positioning: Have You Found Your Focus?
Last fall, Sonnhalter was recognized by HubSpot as an agency that “gets” positioning and has found its focus. It’s no secret that we’re known for our B2T marketing communication niche and that we really dig in and get our hands dirty. But the question we often get is: “Does B2T limit you?”
Are Your Employees Brand Ambassadors? Why Not?
Do your employees know where your products are used? Do they know the applications the parts they make make possible? Are they aware of the history and critical nature of your company? There are many simple, cost effective ways to increase productivity and morale by implementing a program that lets them know.
ISH 2015: The Biggest Tradeshow I’ve Ever Attended
I recently attended the ISH Show, a biennial show, which took place in Frankfurt, Germany in March. This was the first time I was able to attend this show and it sure did not disappoint. I guess the one word I would use to describe this show would be overwhelming!
Sonnhalter Completes Transition of Ownership
Matt Sonnhalter becomes sole owner of B2T marketing communications agency. CLEVELAND – April 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, became wholly owned by Matt Sonnhalter...
Podcasting – Another Effective Way to Get to Contractors
Podcasts are a very popular medium today and rightfully so. Podcasts can add another dimension to your audience as they can hear the voice behind the words.
Tips on Building a Good Contractor Email List
Let’s face it, we’re all in this for the same reason. To talk with people who share the same interest. We must always be tweaking and improving what we deliver.
12 Tips for Effective Tradesman Videos
Well tradesmen are the same way, so don’t expect them to actively seek out a 5-minute commercial on YouTube. All the search terms in the world won’t make people sit through a video that does nothing more than pat yourself on the back for making such a great product.
New Project Meetings – Tips on How to Make the Most of Them
Project meetings are so important for all who will be working on them, so let’s make sure we make the most out of them. We usually start out with a creative brief initiated by the lead person for the project. This sets the tone and objectives for the project, so when the team does get together, they have a clearer picture of what needs to be done.