Automate and ProMat: One Badge, Two Shows
I had the opportunity to attend Automate and ProMat in Chicago on behalf of two Sonnhalter clients (one at each show). A single badge got attendees and exhibitors into both shows, and the combined efforts of the automation and materials handling groups provided for a great event that included keynote presentations from Renee Niemi (director of Android and Chrome Global Business, Google for Work), John Mackey (co-founder and CEO of Whole Foods) and Steve Wozniak (co-founder of Apple, founder, chairman and CEO of Wheels of Zeus).
Stop and Smell the Roses
Last week I was reminded of how fragile life really is.I lost a friend who was only 57 and appeared to be in great health and they found him at work in his car. One really doesn’t know when your time is up.
PMPA National Technical Conference- Empowering Your Team
great event for manufacturing. Learn and share with peers
Do You Know How Tradesmen Make Their Purchasing Decisions?
For a major new purchase, do you think a contractor or tradesman just walks into a distributor and asks what’s new, and then just buys it? Of course not. The point is, the contractor has done lots of research long before they identify themselves to you as a potential sale.
Skilled Workforce: Alternative Jobs That Don’t Need a 4-year Degree
According to a recent article by Andy Szal on IndustrialDistribution.com, even the Federal Government has identified good paying jobs that don’t require a 4-year degree. The agency expects those jobs to grow by 17 percent through 2022 and that prospects for qualified applicants “should be very good.”
New Content Marketing Research for Manufacturing
A new study published by The Content Marketing Institute identifies tactics that are working for manufacturing. The B-to-B sector has always been known to be slightly behind the curve when compared to consumer goods, but the manufacturing side is even farther behind.
When is Enough Content Enough?
As marketers, we’re all trying to do more with less which begs the question, when is enough enough? Or should the question be quality vs. quantity? I’m of the opinion that good content is better than more content and that we should be focusing on where it’s being targeted.
Chris Ilcin Joins Sonnhalter as Account Superintendent
CLEVELAND – March 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the recent appointment of Chris Ilcin to account superintendent. In this role, Ilcin manages client...
Are you using SlideShare to Generate Leads from Tradesman?
SlideShare is probably the most overlooked social media tool. Close to 70 million visitors a month second only to YouTube is nothing to sneeze at. SlideShare was purchased by LinkedIn a few years ago which allows both platforms to work seamlessly together which is good news for you.
Are you Using Mobile to Share Your Content with Tradesman and Contractors?
What I find especially interesting is mobile is last on the list and social media is second. Do they think contractors are checking their Facebook or Twitter accounts during the work day to see what kind of info a manufacturer is promoting that day? I wonder if those content marketers really understand how and what might be useful to a contractor on a job site.