Manufacturers: Are you Using Marketing Automation Tools?
We all know nurturing improves lead quality and moves them through the famous sales funnel. The problem is, most sales funnels aren’t simple straight lines.
Manufacturers: Are you Keeping up with Your Customers’ Expectations?
Are we living up to our customers expectations? As consumers, we know that through the improvements in technology that most of us want fast, cost-effective and personalized levels of experience. And most are getting it but at what cost?
Andrew Poulsen Joins Sonnhalter as Public Relations Technician
CLEVELAND – July 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the recent appointment of Andrew Poulsen to public relations technician. In this role, Poulsen develops content...
What is a creative brief?
Do you use a creative brief to guide your marketing plan? In the most recent Marketing Minute video from Sonnhalter, Matt explains what this useful marketing tool is and the 11 elements that Sonnhalter's creative briefs include. [youtube...
Customer Service: How Are You Handling Unhappy People?
Customer service departments are usually the place where traditional issues are handled. But when it comes to social media, most don’t know how to find complaints and have a process of responding in a timely manner.
Is Trust Part of Your Long-Term Marketing Strategy?
In today’s world, trust is a more important marketing asset than the product or service you’re trying to sell. Think about that for a minute. Would you buy something off of someone you don’t trust? Chances are, the answer is no.
Do you Participate in LinkedIn Groups? Why not?
LinkedIn certainly is the most popular social site for professionals with over 347 million people participating. Certainly there must be someone in that mix you’d like to talk to. It’s a great resource for product and industry knowledge, especially if you identify, join and participate in groups that share your same interests.
Why Distribution Needs to Charge for Their Expertise
Distributors in general are their own worst enemies when it comes to the value they bring to the table and charging customers for it. As their customers are asking for more and are willing to pay less, the distributor’s margins are being reduced and they don’t know how to change the momentum.
How Many Ways Are You Using Content to Reach Tradesmen?
We all want to get our message in front of contractors. In order to get more out of your content, you need to tie it to your strategy.
Do Less, But Do It Better
I don’t know why folks think that more is better. Better than what? Why do you have to focus on the latest and greatest new thing that comes out? From a marketing perspective, I think we’d be better off if we focus on some key initiatives and do them extremely well.