Sonnhalter Releases Vocational Database
Sonnhalter Releases Comprehensive List of Nation’s Vocational Education Programs Agency’s list provides useful information from thousands of technical programs across the country. CLEVELAND – November 2015 – Sonnhalter, a marketing communications firm to the...
Are Industrial Distributors Missing Opportunities by Not Participating in E-commerce?
I’ve said in the past that for smaller industrial distributors to survive they need to use the internet. They can’t count on the business model of contractors coming in at 7 in the morning or around lunch time to pick up what they need. Time is money, especially for them.
Eliminate the Silo and Become a Change Agent
Today we have a guest blog post from Jeff Naymik, Marketing Director at Nook Industries. This post originally appeared on Nook's blog Making Motion Work and is reposted with permission. Read the original blog here. We live in a world of instant communication and yet,...
5 Ways to Boost Audience Engagement in the Digital Age
In 2015, it’s anything but a surprise that social media has completely revolutionized how companies, agencies and organizations connect with their audiences. Many companies utilize these services to build transparency, inform customers of new products and to keep their audiences in the loop on any day-to-day updates and promotions. While we’ve all seen organizations curate pages on Facebook and Twitter, here’s a look at some newer ways companies are maximizing visibility and profitability through social media.
Comprehensive List of Nation’s Vocational Education Programs now Available
One issue that concerns all of us who are selling to the professional tradesman is that there is and will be a shortage of qualified tradesman in the future as the 50 plus segment of the market is on the verge of retirement.
Seven Mistakes to Avoid in your Content Strategy
Every construction company with an online presence feels the pressure to create consistent, high-quality content. When done properly, it represents a great way to generate site traffic, build brand awareness and demonstrate your expertise to the world. Every blog post, article and other piece of content you generate is an opportunity to plant seeds that could eventually blossom into a steady stream of viable leads. Are you doing it right? Here are the seven mistakes to avoid in your content strategy.
Sonnhalter Adds Nook Industries as New Client
Cleveland – October 2015 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Nook Industries as one of its newest clients. Located in Cleveland, Nook Industries is a leading innovator...
Think Outside (Your) Box
Ask yourself and a few other people in your organization to name your top-selling product. If anyone answers with a product number, you’re doing it wrong. Don’t think like your catalog or even your current customers. Think like the customer you don’t have yet.
Does Your Lead Nurturing Deliver Strong Results?
Over 50% of U.S. B-to-B marketers said nurturing programs outperformed their counterparts from 10-30%. These leads outperformed others in moving through the sales funnel, and respondents reported a 10-30% increase in sales opportunities.
Does Your Company Have the Patience for Content Marketing?
We live in a society that expects immediate gratification. This spills over into our business lives, and companies expect an immediate ROI on almost everything today – Content Marketing is no exception.