Why use Video as Part of your Marketing Mix to Reach the Professional Tradesman
Although there’s no specific research for the B-to-B sector, I think it would be safe to assume that B-to-B folks like to watch them as well. By using testimonials and showing how a product is used, videos also help move prospects through the sales process.
Save the Date! Oct 2 is National Manufacturing Day
Rachel Kerstetter, PR Architect at Sonnhalter National Manufacturing Day, or MFG Day, is October 2nd, which may feel like a long way off from right now, but you should start planning today. If you’re a manufacturer, you should plan an event. Not sure what type of an...
Time for a Checkup?
Let’s check your marketing vitals. We’re offering a thorough B2T Marketing Checkup allowing for an independent examination that helps you take your marketing program’s temperature and choose the right prescription for a healthy marketing communication program that...
5 Ways Construction Design Will Change Within the Next 50 Years
Today, we have a guest blog from Jessica Kane of Federal Steel Supply, Inc., discussing some of the new innovations expected to shape the future of the construction industry. New angles are being used for the advancement of construction design that will most likely be...
8 Practical Uses for Livestreaming
Periscope, Meerkat, Hangouts, YouTube Live, etc. are all names that are appearing more and more in social media marketing news. Many in the B2T (and B2B) space may not even be familiar with those names, or have heard them and wonder what they are.
5 Tips for Ordering Promotional Items
By Robin Heike, Production Foreman at Sonnhalter Promotional items can serve a variety of purposes such as adding the “rattle factor” to a direct mail marketing campaign or being a keepsake to commemorate an award. From sourcing small items such as logoed sunglasses,...
Why a Blog Can Help in Generating New Business
Your Blog is a repository of helpful content that can effectively attract a large number of prospective customers. Here are 5 simple steps and suggestions to improve your company’s blog as a major tool for fueling new business leads:
Pick Our Brains
Ideas To Help Spark Your Marketing! Sonnhalter is offering a Half-Day Brainstorming Session to give you a new perspective and some fresh ideas. We’ll bring our idea people and meet with your team. Then, we’ll give you our recommendations in the form of new ideas that...
Manufacturers: Are you Looking to Build your Social Media Presence? Use LinkedIn.
The 2015 Social media industry report from Social Media Examiner said 88% of B to B companies use LinkedIn and 41% cite it was their most important platform.
Are You Using Landing Pages to Help Qualify Leads?
Hopefully, as part of your strategy to move prospects along the selling cycle, you are using landing pages in order to deliver on what you promised. It’s also a great way to track responses and gather contact info. It could also be a way of losing a potential customer.