What is a QR Code?
Quick Response (QR) codes seem to be everywhere. They can be a great tool in mobile marketing if you use them correctly. In the latest video in Sonnhalter’s Marketing Minute series, Matt shares some ways to use QR codes effectively to reach a mobile audience.
Is Your Company Giving Back?
Being socially responsibility goes beyond individuals. Companies, no matter what size, should support communities where they draw its workforce from.
Tips on How to Build an Effective Landing Page to Reach Contractors
Landing pages are a great way to both monitor and capture information. The key to successful landing pages are to focus on the one message that got them to that page and deliver.
Which Works Better for Reaching Contractors – E-blasts or Direct Mail?
I have this running conversation with clients about which is better, a traditional direct mail program or an e-blast. It’s a tough question to answer and I’m not too sure there is only one answer.
12 Tips for Contractor Testimonials
Testimonials are one of the best ways to validate your products/services, especially if it’s from a contractor. Don’t be afraid to ask as most are more than willing to participate. Once you get them make sure to repurpose them in several areas.
Fresh Ideas for Staffing Your Hard-to-Fill Skilled Trade Jobs
Today, we have a guest blog from Area Temps on new ways to staff hard-to-fill positions in the skilled trade industry. The job market is tight, and you have several unfilled openings for hard-to-find candidates, causing your company to lose production unless you pay overtime to your current staff.
B-to-B Marketers: Why it takes more than three calls to make a sale
We’re all focused on generating more leads these days, but I find it ironic that most companies don’t do much with them once they get them. Simply fulfilling a request is not the answer, but yet many companies do just that. According to a survey of people who have requested info suggests that 80% of all sales are made on or after the third contact.
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4 Tips for B2B Social Media Success
It’s no secret that social media has become the major player in marketing, but with all the hype, there are still companies not ready to step up to the plate. In the beginning, business-to-consumer companies were reaping all the benefits of social media. Consumers were attracted to the informality of engaging with their favorite brands one on one. However, recently business-to-business companies have started to pay attention to the benefits of using social media.
Interview with Habitat for Humanity ReStore Manager, Kevin Kelly
Right now we’re in the middle of our annual Tool Drive supporting the Greater Cleveland Habitat for Humanity. Since our efforts started in 2010, we’ve found amazing support from our clients, partners, friends and community members. We talked with Kevin Kelly with the...