Don’t Miss the Marketing Summit for Building Material Manufacturers
I’ll be one of the guest speakers at the Whizard Summit in Boulder, Colorado in April. Mark Mitchell, CEO of Wizard Strategy, has put together a jam-packed 2-day conference for manufacturers of building materials on ways they can address issues with architects, builders and contractors. Here is a taste of what you’ll learn step-by-step in this two-day event packed with insights and strategies you can use immediately to generate sales.
Why Story Telling is So Important When Dealing with Contractors
I recently read a post by John Jantsch from Duct Tape Marketing, People buy stories before they buy stuff, that reminded me how true that statement was, especially when talking with contractors.
Seven Things to Do with a Database of U.S. Vocational Education Programs
By Rachel Kerstetter, PR Architect, Sonnhalter We did the legwork to identify more than 20,000 vocational programs at schools all across the United States, so that you don’t have to. All you have to do is download it. But once you’ve downloaded the Excel spreadsheet,...
Sonnhalter and Viega Honored with Silver Davey Award
CLEVELAND – February 2016 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, received a Silver Davey Award in the 11th Annual International Davey Awards competition. Sonnhalter accepted the...
What is the State of the Manufacturing Economy?
By Miles Free of PMPA. This post originally appears on pmpaspeakingofprecision.com and is reposted with permission. Today our growth is limited by our inability to acquire skilled workers. In the last recession, we were held back by lack of demand for our customer’s...
Professional Tradesman Email Contacts: The Holy Grail of B-to-B Marketing
As manufacturers we all know how important keeping in contact with our customers is. Email is one of the easiest and most effective way to do that and unfortunately for those of you who sell through a distribution process it’s hard to get the ultimate end users name no less try to start a relationship with them
Don’t Get Lazy
By Rachel Kerstetter, PR Architect, Sonnhalter Sonnhalter has used several services for a very long time… as in decades. I’m not sure how we started working with these services, but I had to assume there was a reason. However when I took over the contracts with these...
Social Media As a Profit Center
Today, we have guest post from Jeff Guritza, a marketing professional in the power tools accessories industry, on the incorporation of social media in a company's business plan. We’ve all heard the term “social media,” and you may have even been afraid to ask, “What...
Are Your Sales and Marketing Departments on the Same Page?
As we start 2016, it may be time to reflect on ways can do better moving forward. I have found one of the biggest issues and one of the easiest ones to correct is communications between sales and marketing. Here’s a post I did last year that might give you some starting points.
Mobile Marketing Continues to Grow in Workplace
According to a recent post in eMarketer.com, mobile is continuing to grow in the workplace. In 2014, the average non voice time U.S. adults spent on mobile devices surpassed that of desktops and laptops for the first time.