Don’t Get Lazy
By Rachel Kerstetter, PR Architect, Sonnhalter Sonnhalter has used several services for a very long time… as in decades. I’m not sure how we started working with these services, but I had to assume there was a reason. However when I took over the contracts with these...
Social Media As a Profit Center
Today, we have guest post from Jeff Guritza, a marketing professional in the power tools accessories industry, on the incorporation of social media in a company's business plan. We’ve all heard the term “social media,” and you may have even been afraid to ask, “What...
Are Your Sales and Marketing Departments on the Same Page?
As we start 2016, it may be time to reflect on ways can do better moving forward. I have found one of the biggest issues and one of the easiest ones to correct is communications between sales and marketing. Here’s a post I did last year that might give you some starting points.
Mobile Marketing Continues to Grow in Workplace
According to a recent post in eMarketer.com, mobile is continuing to grow in the workplace. In 2014, the average non voice time U.S. adults spent on mobile devices surpassed that of desktops and laptops for the first time.
Managing Pricing Exceptions in Sales: Employing the 80/20 Rule
This post originally appeared on INSIGHT2PROFIT.com It’s a common knee-jerk reaction for salespeople to focus on increasing volume by offering discounts on every sale – even if it means sacrificing margins. One way to mitigate the risk of excessive discounting is to...
Top Posts of 2015
We’ve closed the books on 2015 and 2016 is already off to a great start. If you haven’t already, now is a great time to evaluate what worked well and what didn’t work for you in 2015 to calibrate your 2016 efforts.
Email Opens on Mobile Increasing: Are You Participating?
Desktop opens are still more than mobile, but the trend is closing the gap according to a recent post in emarketer.com.
Mobile click-through rates for U.S. marketing emails sent by Yesmail clients in the later part of 2015 were up close to 14%.
How to Define “PR” in 2016
By Rachel Kerstetter, PR Architect, Sonnhalter Sometimes I get scared that others in the industry don’t know what PR actually is or stands for. The textbook definition of PR is simply put as Public Relations, the way that you communicate (relate) with your audiences...
Happy Holidays!
We’ll be taking some time off and will be back after the first of the year. Enjoy the Holidays with your Family.
4 Ways manufacturers Can Gain Better Pricing Data Visualization
This post originally appeared on INSIGHT2PROFIT.com Pricing data can be dense. If no one is reviewing it, managing it, comparing it or scrutinizing it, it’s likely your organization is missing price leaks you could otherwise put a stop to. From volume discounts to...