If Your Company Could Speak, What Would It Say?
Today, we have a guest post from Jeff Guritza on the importance of brand identity. The market wants to know: who are you and what does your business stand for? Said differently, what is your brand promise, and how is your business perceived in the marketplace?
Over 21,000 Industry Recognized Skill Credentials Issued by NIMS in 2015
By Miles Free of PMPA. This post originally appeared on pmpaspeakingofprecision.com and is reposted with permission. 21,420 to be exact. This is a 20% increase in the number of credentials issued in the United States from 2014. It is a great start toward the 100,000...
Want to Drive Traffic to Your Booth at a Trade Show?
Digital Display Advertising is one way to drive traffic to your booth at a trade show. Depending on the size and location of the trade show you’re exhibiting at, the venue may offer this option. A client of ours recently took advantage of this opportunity at the Las Vegas Convention Center.
Passion Isn’t the Problem
By Chris Ilcin, Account Superintendent, Sonnhalter I recently listened to a report on NPR about how big companies are analyzing their social media followers to make sure they’re “passionate” enough. It’s not enough for these brands anymore to just rack up followers;...
Most Effective Ways to Reach the Right B-to-B Decision Makers
We’re all looking for the best, most effective way to get in front of our prospects. According to a recent survey by eMarketer.com conferences, trade shows and webinars are the three best venues to do that.
Doing the Right Thing, and Not Patting Ourselves on the Back
By Rachel Kerstetter, PR Architect, Sonnhalter As human beings, and companies made up of human beings, sometimes it’s important to do the right thing and not talk about it. This may be a little strange coming from a PR person, but there’s a point where the “R” in “PR”...
B-to-B Email Marketing – Still the Best for ROI
I keep harping on building your own internal customer database. One of the reasons is that if you’re selling online, that list could be gold for you. 90% of the marketers surveyed by Accenture and the Blackstone Group said email marketing was what they used to promote their commerce activities.
Communicating Price Increases to Your Customers Without Losing Business
This post originally appeared on INSIGHT2PROFIT.com Recently, INSIGHT2PROFIT worked with a manufacturer that had not executed a price increase in nearly three years. There had been individual negotiations, but overall, pricing had remained relatively flat. While the...
Don’t Miss the Marketing Summit for Building Material Manufacturers
I’ll be one of the guest speakers at the Whizard Summit in Boulder, Colorado in April. Mark Mitchell, CEO of Wizard Strategy, has put together a jam-packed 2-day conference for manufacturers of building materials on ways they can address issues with architects, builders and contractors. Here is a taste of what you’ll learn step-by-step in this two-day event packed with insights and strategies you can use immediately to generate sales.
Why Story Telling is So Important When Dealing with Contractors
I recently read a post by John Jantsch from Duct Tape Marketing, People buy stories before they buy stuff, that reminded me how true that statement was, especially when talking with contractors.