How to Repurpose Content for Contractors
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter For those of you who might be looking for ways to generate more awareness and conversations, generating new content may not be your only option. It makes sense to use other social media outlets as a way to get your...
Social Media: More than an Excuse to Employ a Millennial
By Chris Ilcin, Account Superintendent, Sonnhalter How to Keep and Generate Business with Social Media So, you’ve got a social media presence. Congrats, but if you’re just looking for likes, and pushing out press releases, all you’re doing is pushing out. How do you...
Do you have Relevant Content to Support Your Sales Team?
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter Sales and marketing need to work closer together make the selling process better. Marketing departments that create great content but don't share it with the sales force are missing opportunities. Yes, it's...
Run Social Media the Way Your Grandfather Ran His Business
By Rachel Kerstetter, PR Architect How should you run your social media? To answer that question, perhaps you should ask instead, "How would my grandfather have run his business?" Or at least that's the question Mark Schaefer asked. Mark is a globally-recognized...
Brand – maybe even more important than you think
By Chris Ilcin, Account Superintendent, Sonnhalter I’m addicted to TEDTalks. If you don’t know what they are, here’s a primer from their website. “TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED...
Why You Should Have a Trade/Vocational School Marketing Plan
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter With the shortage of skilled workers today, the trade/vocational schools are making a comeback and there's a great opportunity for you to do some grass-roots marketing to future tradesmen. Many leading brands come...
Managing Price Overrides: 4-Step Process
While common, overrides can be dangerous. They train your sales team and customers that price is negotiable and interferes with one of your primary goals: sticking to your pricing strategy. If that doesn’t worry you, consider this: companies that grant high numbers of ad hoc price exceptions are more likely to experience price erosion across all customers.
Email Delivers Strong ROI to B-to-B Marketers
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter Recent studies have shown that email audiences are growing, are more engaged and are increasingly mobile. I recently read an article in eMarketer saying that not only is email the preferred method of communicating...
Turn Email Prospects Into Loyal Customers
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter We've talked a lot in this blog on how important a good email list is and how to develop one. By nurturing the email subscribers, you take them through your sales funnel. You need to start building a good...
How the Manufacturing Sales Process Changed Over 40 Years
I think we all can agree that the manufacturing sales function has had its challenges and has changed over the past several decades. Today we have a guest post from Alan Sipe, President of Toolbox Sales and Consulting. Alan has over 40 years of experience including...