6 Ways to Make Your Marketing to Contractors More Effective
Today we have so many options to reach our targeted audiences. While I’m a proponent of trying new things, we must not lose sight of who we’re trying to reach. More importantly, we need to identify the preferred way they like to be communicated with.
Why Manufacturers Should Personalize Content for Professional Tradesmen
While there are plenty of reasons to use automated technology to manage leads through the sales funnel there comes a point when personalized content needs to be used to reach contractors and professional tradesmen.
5 Key Metrics for Measuring Trade Shows
Most of you participate in various trade shows from time to time. If you do, you know that they can be very expensive and management is always looking for a ROI. That’s why it’s important for sales and marketing to work together to make sure they get the best bang for the buck.
Challenges Facing the Industrial Distributor Today
While the economy is their biggest concern,it’s one they have little control over it. Truth be know I don’t believe the industrial segment of the market ever got back to levels pre-2008. Sales and margins are down(Show me a business that doesn’t have similar issues) and that’s a natural reaction when sales drop you try to protect existing business and the easiest way of doing that is lowering prices.Distributors can sometimes be their own worst enemies, Sell value not price.
Why Content Marketing May Work Better Than Traditional Advertising in Reaching Contractors
Contractors and professional tradesmen often don’t have time to read the latest trade publication or look at the magazines’ website on a regular basis and might miss your message. Chances are, unless you only make one product, their interest at any given time may be on another product.
Do You Have a Company LinkedIn Page? You should.
LinkedIn is a business platform and although it’s set up for individuals, companies can and should have a company page. It allows your company to have a snapshot of who you are and helps you connect with your audiences.
Contractor Email List – Do You Have One?
Let’s face it, we’re all in this for the same reason. To talk with people who share the same interest. We must always be tweaking and improving what we deliver. So in order to get them to give up their email, we better come up with some interesting and helpful stuff that will make them want to read our emails for future gems. It’s not only what you have to say, but how you say it.
How Many Calls Does it Take to Make a Sale?
Why do many businesses have a problem following up with their prospective customers? Mr. Frey explained, “The problem is not that small businesses don’t have the capacity to follow up with prospects, it’s that they don’t have the systems in place to do it well.” In his recent newsletter, “Follow-Up Marketing: How To Win More Sales With Less Effort,” Mr. Frey advised, “A good follow-up marketing system should have three attributes:
Climbing the Steel Ladder: It’s Never Been a Better Time for Women to Enter the Trades
Today we have a guest post from Kathy Jackson on behalf of the Tulsa Welding School. It’s never been a better time to crash that glass ceiling. Increasing numbers of women are climbing the steel ladder to a successful career in the skilled trades. While many of these...
8 Tips on How to Connect with Contractors
Building relationships with contractors is no different. It can’t be a one-way street when everything you talk about is trying to sell them something. You’d get a lot farther if you were looking out for their best interest and helping them solve problems or do things better so they can make more money.