Sonnhalter Updates Comprehensive List of Nation’s Vocational Education Programs
Agency adds nearly 1,000 programs and other new features to list of more than 20,000 technical programs across the country. CLEVELAND – February 2017 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO...
Do Smaller Manufacturers have a chance against the Big Conglomerates?
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter Recently the sale of Craftsman Tools went through to a conglomerate, Stanley Black and Decker, for two billion dollars and I asked myself: Does the smaller manufacturer have a fighting chance against them? In the...
Spread the Buzz, Spoil the Game
By Chris Ilcin, Account Superintendent, Sonnhalter Another Super Bowl, er, I mean Big Game is in the books, and like last year, we want to take a look at the ads through the lens of B2T. Are there any lessons? Probably, let’s go to the tape! You Can Protect Your Brand...
Two Trends in Logo Design
By Scott Bessell, Idea Builder, Sonnhalter There have been a couple of subtle changes (again) in the world of company/corporate identifiers—their logos. Picture-Only One of the attempts at winning us over is the elimination of the company name from the logo itself....
Not Real, But Reality
By Chris Ilcin, Account Superintendent, Sonnhalter By now, if you have a presence on social media, and are involved in sales or marketing, you’ve seen this: Well, bad news. "Fourth" isn’t spelled that way The National Sales Executive Association doesn’t exist There’s...
11 Tips on How to Market to Contractors
Marketing to contractors is different than general marketing. Instead of pitching products, talk about solving problems. Contractors are busy and looking for solutions on how they can do their jobs better and make more money. Our new tip sheet gives you 11 ways to...
AHR Expo Heats up Vegas (and probably cools it down)
By Chris Ilcin, Account Superintendent, Sonnhalter The AHR Expo, the preeminent trade show for the HVAC industry is right around the corner. The show runs from January 30th to February 1st at the Las Vegas Convention Center. AHR just released an optimistic 2017...
Should you jump on the bandwagon?
By Rachel Kerstetter, PR Architect, Sonnhalter “It seems like a lot of companies are doing _________. Should we be doing it too?” Fill in the blank with any new digital tool: Virtual Reality, Facebook Live, Snapchat, Augmented Reality, etc. Marketers are asked to...
Important Steps in the Sales Cycle
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter Sales are always trying to short circuit the system and take the low hanging fruit. Trouble is, there's only so much low hanging fruit. This graphic from Anna Vital should be a constant reminder to all of us...
Making a Thought Leader
By Chris Ilcin, Account Superintendent, Sonnhalter “Free advertising,” who doesn’t want that? One of the best side effects of the boom in content marketing is the growth of brand-neutral trade magazine articles. Pay-for-play has been relegated to the back burner as...