The Crisis Isn’t Looming Anymore… It’s Here.
By Chris Ilcin, Account Superintendent, Sonnhalter The mainstream media continues to wake up to the skills gap in the trades, as this recent report from CBS Sunday Morning proves. The report was spurred by the lack of skilled tradespeople specifically surrounding...
Mapping Your Plan
By Rachel Kerstetter, PR Architect, Sonnhalter It's that time of year again... the 2017 calendar is looking thin and we've turned our attention to next year. If you haven't already started planning your marketing communications for 2018, now is the time. To have a...
Have you considered your brand experience?
By Rachel Kerstetter, PR Architect, Sonnhalter Last year, I wrote a blog about Generation Z being the true digital native generation and urged organizations to look ahead. Perhaps you heeded that urging and have been looking forward, perhaps you're still trying to...
Does “Phishing” spell the end of email marketing?
Today we have a guest post from Russ Hill, Founder of Ultimate Lead Systems. There is something “fishy” going on with my email and I’ll bet you are having the same problem. It’s call “phishing” and every day is phishing season. It spells BIG trouble for email...
Eighth Annual Sonnhalter Tool Drive Raises $30,000 Worth of Donations for Habitat for Humanity
CLEVELAND – September 2017 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for an eighth year during its annual Sonnhalter Tool Drive,...
Email Like You’re in High School
By Chris Ilcin, Account Superintendent, Sonnhalter Last weekend was my high school reunion. Lots of fun and a great time (we even used it as an excuse to raise money for a local charity). And then I read this excellent article on what consumers want from email...
Why Marketing and Sales Need to Work Together
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter For some reason there’s always been a disconnect between sales and marketing, and for the life of me I can’t understand why they can’t play nice. After all isn’t the objective of both is to increase sales? I...
Warehouse Your Marketing Too
By Chris Ilcin, Account Superintendent, Sonnhalter My grandfather always said the best way to learn is to put it into terms you already know. With that being the case, think of your Digital Marketing Assets as products. Now think about how you would warehouse them:...
5 ways to engage professional tradesmen using content marketing
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter Content marketing should be a vital part of your strategy to reach and engage contractors and professional tradesmen and move them through the sales funnel. Manufacturers are always focused on leads and will use...
Diversity Initiatives in Electrical Engineering and Contracting Sectors
Today we have a guest blog from Carl Babb of Relectric on the important topic of diversity. Electrical engineering is at the core of industrial growth and energy sustainability in the USA. With the innovative products, designs and concepts, electrical engineers and...