PMPA Addresses Skills Gap With Member Outreach
The precision machining industry is facing one of the largest skills gap with large numbers of experienced workers retiring, and few younger workers even knowing that the careers exist. The trade organization, Precision Machined Products Association (PMPA), is facing...
6 Ways to Make Sure You’re Using Multimedia Effectively
Multimedia can seem like another of those “marketing buzzwords.” But when it comes right down to it, the key is to effectively use images to tell your product’s or brand’s story, and it can be incredibly successful and easy. In our latest Tip Sheet, we’ve laid out 6...
Using the Gender Gap to Close the Skills Gap
As the focus on the skills gap has grown, so have efforts to draw women into these well-paying, career-path jobs. Along with technology and training advancements, so are the opportunities and accessibility to these previously “men only” careers. It’s taken root in...
Updated HVAC Market Overview Now Available
Information on HVAC market trends, key trade shows, industry associations, buying groups, training providers, top distributors, industry publications, blogs, online forums and more. At Sonnhalter we pride ourselves on working only in the B2T, or...
3 Ways PR Can Contribute to Your SEO Strategy
By Andrew Poulsen, PR Technician, Sonnhalter You can have the most beautiful website to ever exist, or have a smooth e-commerce system that buyers will love, but if they don’t find you, is it worth it? First and foremost, make sure you’ve got your site setup with SEO...
9 Tips for Using Public Relations to Further Your Message and Marketing
Public relations should be a part of any size company’s marketing plan. Effective communication with your current and prospective customers, industry trade publications, electronic media and the general public is not only essential to your company’s success, but a...
Updated Plumbing Market Overview Available
Information on plumbing market trends, key trade shows, industry associations, buying groups, training providers, top distributors, industry publications, blogs, online forums and more. At Sonnhalter we pride ourselves on working only in the B2T, or...
Industry Trade Association Addresses the Skills Gap Issue
Today’s guest blog post comes from Precision Machined Products Association (PMPA). More and more industry trade groups are organizing to address the skills gap, and PMPA has certainly been in the lead of that effort. Just last year they launched MFG, an online...
It’s as Much a Goal as a Game — The Annual “Big Game” Ad Review
By Chris Ilcin, Account Superintendent, Sonnhalter Hi Sports Blog Fans, time for the annual Sonnhalter Super Bowl, er I mean “Big Game” ad review. As with past years, it’s not on time or really about the ads, but rather the marketing lessons manufacturers can take...
Content is All About Repurposing
By Chris Ilcin Everyone (and especially marketing communications firms) creates an aura that content marketing is some huge, time consuming mystery. But the real secret is that it’s all about having a clear, consistent message and then placing the right part of that...